Podcast artwork thumbnail for Behind the Mitten

Behind the Mitten

John Gonzalez, Amy Sherman

Booking Overview

A regional travel interview show focused on Michigan destinations, attractions, food, drink, and local events, typically featuring tourism officials, small-business owners, chefs, farmers, brewers, musicians, and travel creators. PR agencies could credibly pitch Michigan tourism representatives, destination marketers, hospitality entrepreneurs, culinary professionals, craft beverage experts, and locally relevant creators; booking difficulty is low because guests are generally accessible regional professionals rather than national celebrities.

Metrics

Episodes: 838

Frequency: Weekly

Rating: 5.0/5.0

Estimated listeners: 100 - 1,000

Gender skew: Neutral

Listener location: USA

Instagram: 13.0k followers

Contact Information

Publicly listed emails

behindthemitten@gmail.com

travel@wmta.org

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

John Gonzalez - Longtime journalist, social media early adopter, and member of the Central Michigan University Journalism Hall of Fame.

Amy Sherman - Former chef with more than 20 years of experience, craft beer expert, and freelance writer.

Booking Intelligence

Booking Requirements

low
Typical Credentials:  
Michigan tourism officials, destination marketers, hospitality and restaurant owners, chefs, farmers, craft beverage professionals, musicians, event organizers, and travel creators with a direct connection to a Michigan destination, attraction, business, or event.
Required Achievements:  
Operating or representing a Michigan tourism, hospitality, food, beverage, farm, or entertainment organization, Organizing a notable local or regional event, Building a distinctive local business or destination experience, Creating travel or food content with a regional audience

Recent Guest Discussions

Mark Lavengood - His Musical Background, Performing With Notable Bluegrass Acts, And The Ionia Freak Fair.

Chad Lamar - Food-focused Travel, Destination Discovery, And Favorite Restaurants Across The Country.

Whitney Waara - Traverse City Food And Wine, Destination Tourism, Culinary Events, And The Festival's Programming.

Missy Stubbs - The Operation And Food Of Stubburn BBQ, Including Its Barbecue, Sides, Rubs, And Sauces.

Mark Stubbs - Apple-wood Barbecue, House-made Sides And Sauces, Brisket, And The Restaurant's One-day-a-week Operating Model.

Recent Topics

Michigan Travel, Tourism, Food, Craft Beer, Festivals

Episodes

Here's the recent few episodes on
Behind the Mitten
:

Potato Festival in Houghton, and Mrs. Roper Romp in Bay City, plus a great pizza and Kind Ale (Oct. 10-11, 2026)

October 12, 2026

Behind the Mitten is Michigan's premier travel radio show and podcast.Episode 773Air Date: Oct. 10-11, 2026We have a little bit of everything on this weekend's show:Segment 1: We talk about Kind Ale, a wet hopped IPA from Short’s Brewing that features Brian Tennis of Northern Michigan’s Hop Alliance on the label. On tap and in six packs across the state for a limited time.Segment 2: Gonzo takes you to a popular, local pizza joint in Comstock Park (near Grand Rapids) that sells slices of chees...

A 'kind' beer, plus Mrs. Roper's Romp in Bay City: Gonzo on WPHM (Oct. 9, 2026)

October 09, 2026

On Friday, Oct. 9, John Gonzalez of Behind the Mitten was a guest on the WPHM-105.5 FM Morning Show with Paul Miller. He talked about what listeners can expect on this weekend’s Behind the Mitten Show:A popular pizza joint in Comstock Park (near Grand Rapids) that sells slices of cheese pizza for $1 on weekdays, 10:30 a.m.-1 p.m. (CP Pizza)The upcoming Potato Festival in Houghton. (Oct. 24)Kind Ale, a wet hopped IPA from Short’s Brewing that features Brian Tennis of Northern Michigan’s Hop Al...

What's on tap this weekend, plus another silly game with The Flakes (Oct. 8, 2026)

October 09, 2026

We talk pizza, Michigan craft beer, Potato Festival and a Mrs. Roper Romp in Bay City, plus play a silly game with the Flakes on 95.3 CFX.

Frequently asked questions

Here's some frequently asked questions for
Behind the Mitten
:

How do I get in touch with Behind the Mitten?

Behind the Mitten is hosted by John Gonzalez and Amy Sherman. Its publicly listed emails are behindthemitten@gmail.com and travel@wmta.org. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for Behind the Mitten?

The publicly listed emails for Behind the Mitten: behindthemitten@gmail.com and travel@wmta.org.

How many listeners does Behind the Mitten have?

Podseeker estimates Behind the Mitten reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for Behind the Mitten?

Behind the Mitten typically books working professionals with real expertise. Typical guest background: Michigan tourism officials, destination marketers, hospitality and restaurant owners, chefs, farmers, craft beverage professionals, musicians, event organizers, and travel creators with a direct connection to a Michigan destination, attraction, business, or event. Common among recent guests: Operating or representing a Michigan tourism, hospitality, food, beverage, farm, or entertainment organization; Organizing a notable local or regional event; Building a distinctive local business or destination experience. Recent guests include Mark Lavengood, Chad Lamar, and Whitney Waara.

How hard is it to get booked on Behind the Mitten?

Low. A guest with relevant expertise and a clear angle for its audience has a realistic chance.

What topics does Behind the Mitten cover?

Recent episodes cover Michigan Travel, Tourism, Food, Craft Beer, and Festivals. Pitch an idea tied to one of these topics and mention a recent episode.

Publicly listed emails

behindthemitten@gmail.com

travel@wmta.org

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Get your clients booked on top podcasts

Try us risk free with a FREE 3 days trial.

Start Your Free Trial

Join hundreds of PR teams using Podseeker to pitch and land bookings