Behind the Brief | Honest Stories from the World of Marketing

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shrutiverma33@gmail.com

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Your PMM Playbook Doesn't Travel

September 24, 2026

I went into my conversation with Apurva expecting to talk about global product marketing.I came away thinking about context.Because we talk about PMM playbooks constantly.Positioning frameworks.Messaging frameworks.Launch processes.ICP research.Competitive analysis.All useful.But the more I listened to Apurva talk about working across different markets, the more I kept coming back to one thought:A playbook is only as good as the context it was built for.My biggest takeawayI don’t think the le...

Product marketing doesn't have a front door

August 28, 2026

There is a particular kind of career anxiety that comes from wanting a job you can’t seem to qualify for.You look at the job description.“3+ years of product marketing experience.”You look at your resume.No PMM title.You close the tab.I’ve heard versions of this story so many times, which is why I wanted to talk to Jenn Holcomb.Today, Jenn is a Senior Product Marketing Manager at Interplay Learning.But she didn’t start there.She was a teacher.A financial aid counselor.A tech support rep.A BDR...

This week I went back to pen and paper

August 07, 2026

Happy Friday Folks!Two days before I recorded this episode, I put the laptop down and went back to pen and paper.Not as a productivity experiment. More as a rescue mission. I’ve built so many workflows for myself over the last year — scheduled tasks firing at 9am EST, a note-taker in every meeting, an AI assist on every draft — that I looked up one morning and thought: where am I in any of this? So there’s a notebook next to me right now, and it’s the least optimised thing I own, and it’s wor...

We're Not Marketers · Low booking difficulty · 100 - 1,000 listeners

How do I get in touch with Behind the Brief | Honest Stories from the World of Marketing?

Its publicly listed email is shrutiverma33@gmail.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for Behind the Brief | Honest Stories from the World of Marketing?

The publicly listed email for Behind the Brief | Honest Stories from the World of Marketing: shrutiverma33@gmail.com.

How many listeners does Behind the Brief | Honest Stories from the World of Marketing have?

Podseeker estimates Behind the Brief | Honest Stories from the World of Marketing reaches fewer than 100 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for Behind the Brief | Honest Stories from the World of Marketing?

Behind the Brief | Honest Stories from the World of Marketing typically books working professionals with real expertise. Typical guest background: Senior product marketing practitioners, fractional marketing leaders, SaaS founders, and specialists with direct experience building marketing systems, positioning products, analyzing customer decisions, or driving go-to-market results. Common among recent guests: 15 or more years of marketing or product marketing experience; Leadership roles in B2B SaaS or technology companies; Founding or scaling a SaaS business. Recent guests include Maylee Jacob, Mina Rath, and Shayaan Jagtap.

How hard is it to get booked on Behind the Brief | Honest Stories from the World of Marketing?

Low. A guest with relevant expertise and a clear angle for its audience has a realistic chance.

What topics does Behind the Brief | Honest Stories from the World of Marketing cover?

Recent episodes cover Product Marketing, Saas, Positioning, Sales Enablement, and Startups. Pitch an idea tied to one of these topics and mention a recent episode.