Behind Gym Doors | A Fitness Business Podcast

Mike Arce

marketing@gsdcompany.com

For verified host and producer emails, sign up to view.

Booking Overview

This is a fitness-business growth show focused primarily on gym operations, marketing, member retention, and practical systems, with occasional interviews featuring successful gym owners and operators. Credible pitches include fitness entrepreneurs, gym owners with measurable growth or retention results, and specialists in gym marketing, automation, and artificial intelligence; booking difficulty is likely low to medium because guests appear to be accessible industry practitioners rather than major public figures.

Metrics

Episodes: 446

Frequency: Weekly

Rating: 4.8/5.0

Estimated listeners: 1k-10k

Gender skew: Unknown

Location: USA

YouTube: 15.6k subscribers

Instagram: 0 followers

Contact Information

marketing@gsdcompany.com

For verified host and producer emails, sign up to view.

Host

Mike Arce - Fitness business entrepreneur and growth consultant, founder of GSD Gyms and former fitness marketing agency owner who has worked with thousands of gyms worldwide.

Booking Intelligence

Booking Requirements

low
Typical Credentials:  
Gym owners and fitness-business operators with demonstrated results in membership growth, retention, marketing, operations, or technology implementation.
Required Achievements:  
Substantial gym membership growth, Low member churn, Successful implementation of operational systems, Measurable fitness-business marketing or revenue results

Recent Guest Discussions

Dave Rafuse - AI Adoption, Hiring An AI Architect, Member Health Scores, Churn Prevention, Attendance-based Events, Operational Automation, And Scaling A Gym Business.

Recent Topics

Fitness Business, Gym Management, Fitness Marketing, Member Retention, Artificial Intelligence

Episodes

Here's the recent few episodes on
Behind Gym Doors | A Fitness Business Podcast
:

447: How to See Every Ad Your Gym Competitors Are Running

July 16, 2026

Curious what it actually looks like to build with us? Start here: https://www.youtube.com/watch?v=uMPx7b3_LOA Mike found a competitor a mile and a half from one of his gyms. She has no idea he is watching. Studying competitors sounds like copying. It is actually the fastest way to find out where you already win and nobody else has noticed. One studio in this breakdown has 458 five star reviews, and not a single competitor ad in the market uses reviews as proof. In this episode you'll lear...

446: AI Systems This Gym Owner Uses to Retain 856 Members

July 09, 2026

Curious what it actually looks like to build with AI instead of just talking about it? Start here: https://www.youtube.com/watch?v=uMPx7b3_LOA   856 members. Under 3 percent churn most months. One hire changed how this gym runs everything.   Everyone assumes AI adoption means fewer people on payroll. Dave Rafuse spent more, not less, because the tool only pays off when someone builds it into the business first.   Blended Athletics grew 23 percent, then 25 percent, then 28 percent over the las...

445: 9 Meta Ads Mistakes Gyms Make (And It Costs Them Tens of Thousands of Dollars)

July 02, 2026

Want to see how we help gyms get to $100K a month? Here's the plan the best gym owners are following right now: https://www.youtube.com/watch?v=uMPx7b3_LOA Your ads aren't failing because of your audience. They're failing because of nine fixable mistakes most gym owners don't even know they're making. And the agencies running those ads may not be telling you. You are probably paying your agency to do things that should never be their job. Strategy. Budget. Offer. Reporting. At $800 to $1,500 ...

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