Alloy Personal Training Business

National Meets Local: Why Digital Marketing Works Better Together with Aren Johnstone

May 13, 2026

What happens when a franchisor and its franchisees are both running ads at the same time, targeting the same people? In this episode, Alloy founder Rick Mayo sits down with Aren Johnstone, CEO of Franchise Ramp, to talk about one of the most misunderstood problems in franchise marketing: duplicate spend. Aren breaks down why national and local budgets so often work against each other, what a properly divided marketing funnel actually looks like, and how Franchise Ramp built a system that make...

Your Website Is Your Salesperson: Jimmy Weeks on Getting It Right

May 06, 2026

What's the difference between a website that looks great and one that actually brings in business? In this episode, Alloy founder Rick Mayo sits down with Jimmy Weeks, CEO of Internet Strategy Labs, to dig into what separates high-performing websites from digital dead ends. Jimmy has built nearly 700 websites over 25 years and built one of the first franchise analytics dashboards in the industry. He knows what works and more importantly, why. They cover how to design for different buyer perso...

How CapitalSpring Evaluates and Scales Franchise Brands with Bryan Dickenson

April 29, 2026

What does it really take to scale a fitness brand — and find the right investment partner to help you get there?  In this episode, we sit down with Bryan Dickinson from CapitalSpring to discuss his path into franchise-focused private equity, what it takes to thrive in the industry, and what made Alloy Personal Training a standout investment opportunity. Bryan breaks down how CapitalSpring evaluates brands, why the franchisee experience is central to any smart franchisor investment, and how th...