B2B Insights Podcast
Booking Overview
Metrics
Episodes: 72
Frequency: Monthly
Rating: 4.9/5.0
Estimated listeners: 100 - 1,000
Gender skew: Male
Listener location: United Kingdom
Contact Information
Publicly listed emails
daniel.mullins@b2binternational.com
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Host
Simi Dhawan - Senior Client Partnerships Director at B2B International, focused on helping B2B organizations apply insights and brand research to customer and market decisions.
Conor Wilcock - Represents B2B International leadership in customer experience (CX) and insights program development, sharing practical approaches for assessing and improving CX in complex B2B environments.
Jennifer Strange - Works with B2B International and contributes to episodes on building effective CX research programs and improving how B2B organizations measure and act on customer experience insights.
Thomas Grubert - B2B International team member contributing expertise on market research and the responsible use of AI, including common pitfalls and future considerations.
Louise Coy - B2B International team member who discusses market research practice and AI-related risks and considerations for marketers and insights professionals.
Booking Intelligence
Booking Requirements
Recent Guest Discussions
Trevor Glue - Brand Research For B2b Acquisitions; Brand Perception And Integration; Using Brand Equity Research To Guide Strategic Decisions; Avoiding Post-acquisition Brand Confusion
Recent Topics
Episodes
#71: Client Spotlight - The Value of B2B CX Research
September 15, 2026
In this episode of the B2B Insights Podcast, Louise Walton-Coy, Research Director at B2B International, speaks with Ryan Davies, Senior Business Transformation Manager for Customer Experience at Rotork, about the evolving role of customer experience, the growing importance of Voice of the Customer programs and how CX research can help organizations make more informed decisions. With nearly two decades of experience across customer experience, Ryan shares his perspective on how CX has evolved ...
#70: How Market Research Accelerates Healthcare Innovation
August 13, 2026
In this episode of the B2B Insights Podcast, Beata Miklosz and Niklas Heitland from B2B International speak with Dr Christine Wübben, Postdoctoral Researcher at the University Hospital Bonn, and Sandra Lewash, PhD Researcher at the University Hospital Bonn, about the role market research can play in transforming scientific discoveries into commercially viable healthcare innovations. The discussion focuses on COLDEX, an innovative antiviral nasal spray project developed within the ImmunoSensat...
#69: How Brand Research Drives Smarter B2B Acquisitions with Trevor Glue, Marketing Director at Ricardo
March 31, 2026
In this episode of the B2B Insights Podcast, Senior Client Partnerships Director Simi Dhawan speaks with Trevor Glue, Marketing Director at Ricardo, about the challenges B2B organizations face during acquisitions - particularly around brand perception, integration, and ensuring teams are aligned. Recently, Ricardo acquired E3 Modelling, and B2B International supported the organization through a program of brand equity research to understand market perceptions and guide strategic decisions. A...
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Frequently asked questions
How do I get in touch with B2B Insights Podcast?
B2B Insights Podcast is hosted by Simi Dhawan and Conor Wilcock. Its publicly listed email is daniel.mullins@b2binternational.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.
What is the email for B2B Insights Podcast?
The publicly listed email for B2B Insights Podcast: daniel.mullins@b2binternational.com.
How many listeners does B2B Insights Podcast have?
Podseeker estimates B2B Insights Podcast reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.
Who is an ideal guest for B2B Insights Podcast?
B2B Insights Podcast typically books industry leaders. Typical guest background: Senior marketing, brand, insights, or customer experience leaders within B2B companies (e.g., Marketing Director/VP, Head of Insights, CX Strategy Lead) or recognized practitioners in B2B research/brand strategy; often with experience applying research to major decisions (acquisitions, rebrands, positioning, CX programs). Common among recent guests: Led or commissioned brand equity/brand research programs; Owned go-to-market or positioning strategy informed by research; Implemented CX measurement and research programs in B2B settings. Recent guests include Trevor Glue.
How hard is it to get booked on B2B Insights Podcast?
Medium. Guests usually need solid credentials in the topic and an idea that fits the show.
What topics does B2B Insights Podcast cover?
Recent episodes cover Market Research, Brand Equity, Customer Experience, B2b Marketing, and Go To Market. Pitch an idea tied to one of these topics and mention a recent episode.
Publicly listed emails
daniel.mullins@b2binternational.com
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