Focus On Brand

This podcast, hosted by the team at Focus Lab, a B2B brand agency, features discussions with leaders in branding, marketing, and product development. Guests typically share insights on brand strategy, product integration, and achieving business impact through creative investment. It's an excellent platform for B2B professionals, CMOs, and brand leaders looking to share their expertise on building impactful brands and driving business growth.

103 episodes, Irregular, 4.7 rating

<1k, Neutral, USA

hello@focuslab.agency, growth@focuslab.agency

A podcast from the team at Focus Lab, a global B2B brand agency building brands that lead and inspire. focuslab.agency

Bill Kenney

Design, Arts, Business, Marketing, Entrepreneurship, Careers

Senior leadership roles (CEO, CMO, VP), founders, co-founders, recognized industry experts in branding, marketing, product, and creative strategy.

Published books, Led major rebrands, Held executive positions at well-known companies (e.g., Adobe, Marketo, Zuora, Popl), Founded or co-founded agencies/consultancies, Recognized experts in B2B branding and product strategy

Lee Eisenbarth - Future Of Brand And User Experience, AI In Creative Work, Brand And Product Alignment, Injecting Brand Personality Into Products, Making Technical UX Feel Human, Lee Eisenbarth - Building Brand And Product In Tandem, Brand-product Misalignment, Injecting Brand Personality Into Products, Aligning Product With Purpose, Lee Eisenbarth - Brand Strategy's Impact On Product Growth, Brand And Product Silos, Emotional Architecture, Brand As A Business Risk, Aligning Marketing, Product, And Brand, Karen Budell - M&a Rebrand, Brand Activation, Role Of Small Teams In Rebrand Success, Creative Pivot, Booth Activation, Cmo's Role In Upholding The Brief, Sergio Claudio - ROI Of B2b Brand, Measuring Creativity, Creative Investment Vs. Business Impact, C-suite Blockers, Aligning Creative Efforts With Business Goals, Integrating Brand Moments

brand strategy, product development, B2B marketing, user experience, rebranding, creative investment, business growth, brand activation, marketing ROI, agency leadership