Focus On Brand

Publicly listed emails

hello@focuslab.agency

growth@focuslab.agency

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Winning B2B Attention in the Age of AI Content | In Conversation with Josh Ritchie

October 08, 2026

Everyone's fighting for attention with more content. Josh Ritchie says the winners are doing the opposite — going narrower, not louder.In this episode of In Conversation, Focus Lab CEO Bill Kenney sits down with Josh Ritchie, co-founder of Column Five, to unpack how B2B brands can win attention and buyer trust in a market flooded with AI-generated content.Column Five has spent 16 years in B2B content, long enough to watch buyer behavior shift from Google searches to AI chat, and to see ex...

How Sett's Meerkat Mascot Helped Fuel a 20X Growth Story | The Debrief

September 16, 2026

B2B doesn't get a lot of mascot love. Sett went all in on one anyway — and grew ARR by 20X without spending a dollar on ads.Before their rebrand, Sett was still finding its voice: a placeholder logo, one landing page, and little to differentiate them in a market where every brand looks the same. A meerkat changed that.In this episode of The Debrief, Focus Lab CEO Bill Kenney sits down with Jonathan Fishman, Head of Marketing at Sett, and Daniela Szwarc, Brand & Content Lead at Sett, to un...

A Business Decision Disguised as a Creative One: Giga's Rebrand Story | The Debrief

June 17, 2026

Brand isn't meant to start the fire — it's the accelerant. And you can't accelerate something that isn't already moving.By the time Giga came to Focus Lab, the fire was already burning. They had traction, product-market fit, and a proven model. What they didn't have was a way to package, position, and communicate what they'd built.In this episode of The Debrief, Focus Lab CEO Bill Kenney sits down with Sam Burns, Head of Marketing at Giga Energy, to relive the rebrand that helped a fast-movin...

Best Story Wins · Medium booking difficulty · 100 - 1,000 listeners

How do I get in touch with Focus On Brand?

Focus On Brand is hosted by Bill Kenney. Its publicly listed emails are hello@focuslab.agency and growth@focuslab.agency. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for Focus On Brand?

The publicly listed emails for Focus On Brand: hello@focuslab.agency and growth@focuslab.agency.

How many listeners does Focus On Brand have?

Podseeker estimates Focus On Brand reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for Focus On Brand?

Focus On Brand typically books industry leaders. Typical guest background: B2B marketing executives and brand-design leaders (e.g., CMO, Head of Marketing, VP of Marketing, Principal Designer) from companies that recently ran a rebrand or brand foundation initiative with measurable outcomes and internal stakeholder alignment. Common among recent guests: Led a rebrand from planning through launch; Owned brand foundation strategy (vision, positioning, identity alignment); Managed multi-stakeholder change and agency selection. Recent guests include Sam Burns, Rhiannon Staples, and Philip LaChance.

How hard is it to get booked on Focus On Brand?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does Focus On Brand cover?

Recent episodes cover Branding, Rebranding, B2b Marketing, Brand Strategy, and Positioning. Pitch an idea tied to one of these topics and mention a recent episode.