Podcast artwork thumbnail for A People's Guide to Publishing

A People's Guide to Publishing

Joe Biel, Elly Blue

Booking Overview

This is an interview-led publishing industry show focused on practical book publishing, marketing, sales, and audience development, typically featuring authors, publishing professionals, and industry analysts. Credible pitches include independent publishers, publishing consultants, book marketers, authors with informed industry perspectives, and analysts who can discuss book economics or distribution; booking difficulty is medium because the show accepts accessible specialists but also features established publishing authorities.

Metrics

Episodes: 379

Frequency: Weekly

Rating: 4.3/5.0

Estimated listeners: 100 - 1,000

Listener location: USA

YouTube: 1.4k subscribers

Instagram: 15.0k followers

Contact Information

Publicly listed emails

podcast@microcosmpublishing.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Joe Biel - Founder and CEO of Microcosm Publishing, a 30-year-old independent publisher, and author of A People's Guide to Publishing. He has taught publishing topics at dozens of universities and received th...

Elly Blue - Editorial and marketing director at Microcosm Publishing, with expertise in editorial development, book marketing, and publishing strategy.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Authors, publishing professionals, book marketers, independent publishers, and analysts with direct experience in book production, distribution, sales, or audience development.
Required Achievements:  
Published books, Publishing or marketing leadership experience, Industry analysis or research, Demonstrated expertise in book sales, distribution, or audience development

Recent Guest Discussions

Andrew Coltrin - His Diagnosis Journey, Writing For An ADHD Audience, And Changing Understanding Of Adhd.

Jane Friedman - Book-sales Statistics And Interpreting Claims About How Many Copies Books Sell.

Guy LeCharles Gonzalez - Libraries, Book Sales, Ebooks, And Claims About Library Lending Harming The Publishing Industry.

Recent Topics

Independent Publishing, Book Marketing, Book Sales, Publishing, Authors

Episodes

Here's the recent few episodes on
A People's Guide to Publishing
:

Episode 380: Why do publishers need a point of view? w/ Daley Farr | A People's Guide to Publishing Podcast

October 09, 2026

Does a publisher need a point of view? And why the hell does Microcosm say we're a "moderate/centrist" publisher in all of our books? This week on the pod, Microcosm Marketing Specialist Daley Farr joins Joe and Elly to talk about Microcosm's POV, publisher identities, and pranks.************Thank you for catching the People's Guide to Publishing vlogcast!  We post new episodes every Thursday about publishing, authors, and the book industry. You can also listen via your preferred podcast app,...

Episode 379: Are Most Books Sold on Amazon? w/ Jane Friedman | A People's Guide to Publishing Podcast

October 01, 2026

Fun fact about Microcosm—we broke up with Amazon in 2018 and never looked back. And while we thought we would see a dip in sales, we've really seen the opposite.There's a common thought in publishing and writing that you HAVE to sell on Amazon, because like it or not, that's where almost all the books are sold these days. But is that actually true? Does Amazon really represent the majority of books sold in the world?Jane Friedman of The Bottom Line is back to chat with Joe and Elly about the ...

Episode 378: How do you decide which older books get attention? w/Jessie Kwak | A People’s Guide to Publishing

September 24, 2026

Backlist books—titles that have been around longer than a selling season—are often seen as forgotten or that publishers have given up on them. But often, backlist favorites are the backbone of a publisher's income, as opposed to big new titles. This week on the pod, Microcosm author and freelance writer Jessie Kwak joins Elly and a very offscreen Joe to talk about evergreen titles vs flashy frontlist, how to tell which titles will have signs of being good backlist, and whether or not a rising...

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Frequently asked questions

Here's some frequently asked questions for
A People's Guide to Publishing
:

How do I get in touch with A People's Guide to Publishing?

A People's Guide to Publishing is hosted by Joe Biel and Elly Blue. Its publicly listed email is podcast@microcosmpublishing.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for A People's Guide to Publishing?

The publicly listed email for A People's Guide to Publishing: podcast@microcosmpublishing.com.

How many listeners does A People's Guide to Publishing have?

Podseeker estimates A People's Guide to Publishing reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for A People's Guide to Publishing?

A People's Guide to Publishing typically books rising experts. Typical guest background: Authors, publishing professionals, book marketers, independent publishers, and analysts with direct experience in book production, distribution, sales, or audience development. Common among recent guests: Published books; Publishing or marketing leadership experience; Industry analysis or research. Recent guests include Andrew Coltrin, Jane Friedman, and Guy LeCharles Gonzalez.

How hard is it to get booked on A People's Guide to Publishing?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does A People's Guide to Publishing cover?

Recent episodes cover Independent Publishing, Book Marketing, Book Sales, Publishing, and Authors. Pitch an idea tied to one of these topics and mention a recent episode.

Publicly listed emails

podcast@microcosmpublishing.com

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