XChateau Wine Podcast

Robert Vernick, Peter Yeung

Booking Overview

XChateau Wine Podcast blends wine culture with wine-industry business thinking—marketing, finance, consumer behavior, and sales strategy—through conversations with recognized wine business voices. For PR pros, it’s a strong venue for operators, researchers, and consultants who can translate wine trends into actionable narratives for brands and retailers.

Metrics

Episodes: 218

Frequency: Irregular

Rating: 4.9/5.0

Estimated listeners: 1k-10k

Gender skew: Neutral

Location: USA

Instagram: 5.1k followers

30s Ad: 67 - 81, 60s Ad: 79 - 93

Contact Information

robert@xchateau.com

Host

Robert Vernick - Noted wine blogger (handle: @wineterroir) focused on wine perspectives “ex-chateau,” bringing analysis that goes beyond winemaking into industry trends and narratives.

Peter Yeung - Leading wine business consultant and author of Luxury Wine Marketing (handle: @winebizguy), with expertise in luxury positioning, wine marketing, and business strategy.

Booking Intelligence

Booking Requirements

medium

Typical Credentials:

Wine industry thought leaders, luxury/wine marketing specialists, executives at wine-tech or analytics firms, and executives/lead researchers from wine trade organizations running consumer/distribution studies (authors/consultants or senior operators).

Required Achievements:

Published wine/luxury marketing or wine trade books, Led major consumer research studies or authored industry reports, Co-founded or executive-lead wine-tech/analytics companies, Created or launched notable wine industry campaigns or initiatives

Recent Guest Discussions

Karen MacNeil - Wine Culture And Communications; Social Media Vs Wine’s Pace; Marketing Narratives Around Wellbeing; Pr/campaign Strategy And Industry Engagement

Jeremy Hart - Wine On-premise Sales Analytics Using Ai; Benchmarking/prospecting For Distributors; Restaurant Wine List Data; Product And Go-to-market Approach For Sales Acceleration

Pauline Vicard - Research On How People Under 40 Embrace Fine Wine; Motivations And Collector Behavior; Gender Differences In Wine Collecting; Implications For Retailers And Distribution

Recent Topics

Wine, Luxury, Marketing, Consumer, Distribution, Sales, Analytics, Research, Finance, Hospitality

Episodes

Here's the recent few episodes on

XChateau Wine Podcast

Navigating the choppy media waters w/ Jason Wise, SOMM TV

May 12, 2026

Nearly two decades after filming Somm, Jason Wise, Chief Creative Officer of Somm TV and Director of the Somm movies, has a deep view of wine in the media. Jason shares his perspective on what types of media moves the needle, how to get involved as a brand, the ever changing landscape of media itself. Detailed Show Notes: Update from the last 4 years: filming tons of food & wine content around the world, a couple theatrical releasesSomm TV: video streaming services, partne...

A discourse in the communications of wine w/ Karen MacNeil, The Wine Bible & Come Over October

April 28, 2026

As the wine world stumbles through difficult times (in early 2026), Karen MacNeil, author of The Wine Bible and co-founder of Come Over October, believes part of the disconnect stems from time. The fastness of the modern, social media fueled world and the slowness of wine. Her solution is to focus the narrative of wine with well-being and wine’s long-standing role as a beverage that brings people together. Detailed Show Notes: Karen’s background: author of The Wine...

Getting more sales analytics manpower with AI w/ Jeremy Hart, Somm.ai

April 14, 2026

The on-premise side of wine analytics has traditionally been a black hole, not covered by other data services. Somm.ai changed that when they launched in 2021, now covering ~100k on-premise accounts in the US alone. The richness of data allows Somm.ai to help their clients benchmark, prospect for new accounts, and so much more. Jeremy Hart, Co-Founder and Chief Strategy Officer of Somm.ai, explains how it is more manpower vs a platform to accelerate on-premise sales. &n...

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