Wizards of Ecom

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carlos@bluebirdmarketingsolutions.com

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The Ecommerce Debt Trap - What I Wish I Knew Years Ago

September 18, 2026

Carlos almost lost the business twice. This episode is about the second time. He is joined by Ben Kotch, co-founder of AccrueMe, who has been active in e-commerce since 2018 and has looked at close to ten thousand potential investments across hundreds of seven and eight figure e-commerce businesses. Carlos opens with the story he does not tell often. Early on, a lender offered him thirty thousand dollars on the strength of his Amazon sales. He took it, sent it to China, and waited four months...

#408 - Tax Hacks That Save You Thousands (Part 2)

August 26, 2026

Part two of Tax Hacks That Save You Thousands, and this is where it gets e-commerce specific. Carlos is joined again by Rachel Phillips, entrepreneur, founder of Fully Accountable, and Senior VP of Financial Solutions at Belay, for the back half of the list. These are the three hacks aimed squarely at sellers who carry inventory, buy equipment, and pay vendors all year long. You can start here without hearing part one. Go back for it afterward, because the business structure conversation is w...

#407 - Tax Hacks That Save You Thousands (Part 1)

August 21, 2026

Carlos opens this one by admitting taxes are his blind spot, so he brought in someone who has built a career on them. Rachel Phillips founded Fully Accountable, an accounting and CFO firm that served e-commerce brands exclusively. After BELAY acquired it, she stayed on and now runs the entire financial solutions division as Senior VP. Her core point: tax hacks are not something you find in a shoebox of receipts in April. They work because they are a plan you put in place inside your business ...