Whole Foods Market: Beyond The Board

Jason Buechel, Sonya Gafsi Oblisk, Sonya Gafsi Oblisk

Booking Overview

This is an interview series focused on food, agriculture, consumer brands, and the founders and leaders behind products making an impact; external guests are typically food and beverage founders, chefs, authors, wellness figures, and sustainability-focused innovators. PR agencies could credibly pitch established or rising founders, food-system experts, culinary personalities, and leaders with compelling innovation, sourcing, retail, or environmental stories, particularly those connected to Whole Foods Market; booking difficulty is high because episodes are hosted by senior Whole Foods executives and include prominent guests.

Metrics

Episodes: 39

Frequency: Monthly

Rating: 4.4/5.0

Estimated listeners: <1k

Gender skew: Neutral

Location: USA

Instagram: 3.0M followers

Contact Information

Publicly listed emails

media@wholefoods.com

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Host

Jason Buechel - Chief Executive Officer of Whole Foods Market.

Sonya Gafsi Oblisk - Chief Merchandising and Marketing Officer of Whole Foods Market.

Booking Intelligence

Booking Requirements

high

Typical Credentials:

Founders and CEOs of emerging or established food and beverage brands, chefs and culinary entrepreneurs, recognized authors or media personalities with relevant consumer products, and experts in sustainable agriculture, sourcing, or food-system innovation. Strong candidates generally have a compelling origin story, meaningful retail traction, distinctive product innovation, or measurable environmental and community impact.

Required Achievements:

Founded or scaled a recognizable food, beverage, or consumer brand, Secured significant retail distribution or built a distinctive product category, Established a notable culinary, media, or publishing career, Developed credible regenerative agriculture, sourcing, or sustainability initiatives

Recent Guest Discussions

Jen Liao - Mila’s Origin Story, Product Innovation, Scaling A Food Brand, And Entering Grocery Retail.

Simu Liu - Building Mila, Modernizing The Chinese Food Category, Scaling Production, And Brand Growth.

Alysa Seeland - Bone Broth, Regenerative Sourcing, Product Development, Supplier Growth, And Whole Foods Distribution.

Becca Millstein - Disrupting The Tinned Seafood Category, Brand Building, Packaging, Sourcing, And Retail Partnerships.

Jay Shetty - Purpose, Wellness, The Origin Of Juni, And Building A Consumer Beverage Brand.

Recent Topics

Food, Entrepreneurship, Food Brands, Regenerative Agriculture, Grocery Retail

Episodes

Here's the recent few episodes on

Whole Foods Market: Beyond The Board

Beyond the Board – MiLa Soup Dumplings

September 24, 2026

Simu Liu – actor and chief content officer at MiLa Soup Dumplings – and co-founder Jen Liao join Whole Foods Market CEO Jason Buechel for a special live episode. We cover: How Simu got involved and the story of his parents eating an entire shipment of nearly 100 dumplings How MiLa went from Ziploc bags on doorsteps to 1.7 million dumplings per day without losing the restaurant quality Why the top 5 Chinese food SKUs in grocery stores haven't changed in 25 years and how MiLa is changing that ...

Beyond the Board – FOND Regenerative Bone Broth

August 20, 2026

Alysa Seeland, founder and CEO of FOND Regenerative, joins Whole Foods Market CEO Jason Buechel for a special episode filmed at Expo West. We cover: How a health crisis at 23 and a bone broth diet led to selling out at a farmer's market on day one Fun ways to work nutrient-dense bone broth into everyday cooking (yes, even hot chocolate) The tallow trend and why Alysa wanted to launch it since 2019 (originally wanting to call it "flavored meat butter" ha!) FOND's regenerative sourcing journe...

Beyond the Board – Fishwife Tinned Seafood

July 30, 2026

Becca Millstein, co-founder and CEO of Fishwife, joins Whole Foods Market CMMO Sonya Gafsi Oblisk on how she disrupted the tin fish aisle. We cover: How tapas bars in Spain and a pandemic-era light bulb moment led to the fastest-growing premium tinned fish brand in America The story behind the name "Fishwife" and the iconic illustrated packaging Sardine girl summer, Kitchen Couture, and how Fishwife breathed new life into the category Enjoyed this episode? Follow Beyond the Board for conver...

Publicly listed emails

media@wholefoods.com

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