Whole Foods Market: Beyond The Board

Sonya Gafsi Oblisk, Alyssa Vescio, Jason Buechel

media@wholefoods.com

For verified host and producer emails, sign up to view.

Booking Overview

Beyond the Board is a brand-led storytelling series from Whole Foods Market that spotlights founders, suppliers, and community/policy leaders shaping food and agriculture. It’s a strong platform for mission-driven CPG and agriculture innovators seeking credibility with a national retailer audience and impact-oriented messaging.

Metrics

Episodes: 34

Frequency: Irregular

Rating: 4.4/5.0

Estimated listeners: <1k

Gender skew: Female

Location: USA

Instagram: 3.0M followers

Contact Information

media@wholefoods.com

For verified host and producer emails, sign up to view.

Host

Sonya Gafsi Oblisk - Chief Merchandising and Marketing Officer at Whole Foods Market; rotating host on the Beyond the Board series and seen hosting episodes featuring founders and creators whose products land on Whole ...

Alyssa Vescio - Senior Vice President of Merchandising at Whole Foods Market; rotating host on the Beyond the Board series.

Jason Buechel - CEO of Whole Foods Market; rotating host on the Beyond the Board series.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Founders or leaders of food and agriculture-related brands (especially health/functional products), up-and-coming suppliers with distribution/retailer access (e.g., on Whole Foods Market shelves), plus community leaders or policy makers aligned with nourishing people and the planet.
Required Achievements:  
Retail shelf presence (Whole Foods Market) or strong path to it, Demonstrated product-market traction (e.g., fastest-growing brands, rapid growth, large audience following), Notable public visibility or credibility markers (e.g., Shark Tank appearance, widely followed creator platform), Clear mission/impact tied to health, nutrition, or sustainable agriculture

Recent Guest Discussions

Rosa Li - Traditional Chinese Herbal Wisdom Origins; Building A Functional Beverage Brand; Launching During Covid; Bringing Products Onto Whole Foods Market Shelves; Pitching And Shark Tank Appearance

Laura Modi - Infant Formula Industry Disruption; European Nutritional Standards; Domestically Sourced Organic Ingredients; Navigating The 2022 Formula Shortage; Stigma Around Formula Feeding; Pitching Investors While Pregnant; Launching At Whole Foods Market

Moe - Journey From Geisha To Content Creation; Using Youtube To Reconnect And Share Japanese Home Cooking; Postpartum Depression; Building An Audience; Creating Products On Whole Foods Market Shelves; Touring Whole Foods Stores

Recent Topics

Food, Agriculture, Business, Sustainability, Innovation

Episodes

Here's the recent few episodes on
Whole Foods Market: Beyond The Board
:

Beyond The Board with Wild Wonder

May 28, 2026

In this episode of Beyond the Board, host Sonya Gafsi Oblisk sits down with Rosa Li, founder of wildwonder, to explore how her grandmother's healing tonics — rooted in centuries of traditional Chinese herbal wisdom — inspired her to create one of the fastest-growing functional beverage brands in the country. Rosa shares the deeply personal story of growing up in her grandmother's kitchen in Beijing, where simmering herbs and handcrafted remedies were the answer to everything from digestive he...

Beyond The Board with Bobbie

May 14, 2026

In this episode, we're sitting down with Laura Modi, co-founder, CEO, and mother of four, who left a career at Airbnb to revolutionize the infant formula industry with Bobbie. In this deeply personal conversation, Laura shares the late-night pharmacy run that changed everything, why she built a formula that meets European nutritional standards with domestically sourced organic ingredients, and what it means to finally see her "baby" on Whole Foods Market shelves. From navigating the 2022 form...

Beyond The Board with Kimono Mom

May 07, 2026

In this episode of Beyond the Board, host Sonya Gafsi Oblisk sits down with Kimono Mom founder Moe to explore her remarkable journey, from her early career as a geisha to becoming a global content creator, and how her passion for Japanese home cooking ultimately led to a product on Whole Foods Market shelves. After experiencing postpartum depression following the birth of her daughter, Moe turned to YouTube as a way to share her story and reconnect with her love of cooking. Since then, she ha...

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