Where We Buy: Retail Real Estate with James Cook

James Cook, Keisha Virtue

jamesd.cook@am.jll.com

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Booking Overview

Where We Buy mixes global retail and real-estate research with interviews of industry operators and brand/experience builders in a lively, on-the-ground format. It’s a strong venue for executives and strategists who can translate location strategy, leasing, and experiential retail into actionable market insights.

Metrics

Episodes: 100

Frequency: Weekly

Rating: 4.8/5.0

Estimated listeners: 1k-10k

Gender skew: Male

Location: USA

Contact Information

jamesd.cook@am.jll.com

For verified host and producer emails, sign up to view.

Host

James Cook - Director of Retail Research in the Americas for JLL. Leads retail research coverage used to inform where retailers/brands should locate and how retail destinations evolve; frequently interviews ind...

Keisha Virtue - Retail Research Manager in the Americas for JLL. Collaborates on retail research content and joins episodes for conference wrap-ups and market trend discussions with JLL leadership and partners.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Retail real estate executives, investment/portfolio strategists, leasing/advisory leaders, and senior practitioners in experiential retail/brand experience design (brand operators’ partners, not just consumer-focused marketers).
Required Achievements:  
Leadership roles in retail advisory, leasing, or investment firms, Authorship/speaking history around retail location strategy or leasing trends, Notable experiential retail activations/installations for major brands, Conference participation (e.g., ICSC) and recognized thought leadership in retail markets

Recent Guest Discussions

Whitney Robinette - Prime Urban Retail Portfolios And Street-level Location Strategy; How Luxury Brands Target Unexpected Neighborhoods; Tenant-relationship-driven Retail Investment.

Austin Mayer - Designing Real-world Brand Experiences; Retail Spaces And Temporary Activations; Immersive Installations; Measuring Success And Timing; Examples Including Projects For Nike, Coinbase, Taco Bell, And Betmgm.

Zack Teachout - Designing Real-world Brand Experiences; Retail Spaces And Temporary Activations; Immersive Installations; Measuring Success And Timing; Examples Including Projects For Nike, Coinbase, Taco Bell, And Betmgm.

Naveen Jaggi - Retail Leasing Trends And The Resurgence Of Class B/c Malls; Consumer Pressure; Value/discount Retailers; Entertainment Concepts In Retail; Global Retail Comparisons.

Recent Topics

Retail, Real Estate, Location, Leasing, Market Research

Episodes

Here's the recent few episodes on
Where We Buy: Retail Real Estate with James Cook
:

The Editor's Top Five Trends Worth Tracking - Where We Buy #387

June 12, 2026

Amanda Metcalf is Editor-in-Chief at Commerce + Communities Today at ICSC. Her job is to stay on top of everything new and noteworthy in the world of retail real estate. Amanda shares the top five trends she is tracking, including stadium districts, medical uses at malls, nostalgia-driven retail, the evolution of specialty leasing and ancillary income, and why Chicago has become a go-to testing ground for new retail concepts. James Cook is the Director of Retail Research in the Americas for J...

The Streets Where Brands Want to Be - Where We Buy #386

June 05, 2026

L3 Capital has a simple thesis: location, location, location. They find the streets where people want to be and invest in them. James spoke with Whitney Robinette of L3 Capital about how her firm is building prime urban retail portfolios in neighborhoods like SoHo, Williamsburg, Gold Coast, and Fulton Market. They dig into what makes a great urban retail location, why luxury brands are heading to unexpected places, and how tenant relationships drive the entire strategy.   James Cook is the Di...

Creating Real-World Experiences for Nike, Coinbase, and Taco Bell - Where We Buy #385

May 29, 2026

Zack Teachout and Austin Mayer are with Hovercraft, a creative design practice that builds brand experiences for clients like Nike, Coinbase, Taco Bell, and BetMGM. They explain what it takes to get people away from their screens and into the real world. They share how Hovercraft designs retail spaces, temporary activations, and immersive installations that blend physical environments with technology. The conversation covers standout projects including a robotic basketball experience for Coin...

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