Podcast artwork thumbnail for VIB : Very Important Business

VIB : Very Important Business

Carl Partridge, Emily Bendell

Booking Overview

This is a weekly founder-focused business interview show featuring candid conversations with founders, investors, and business partners about the practical challenges of building and running companies. Credible pitches include founders with substantial operating or exit experience, investors, and experts in leadership, hiring, fundraising, or entrepreneurship; booking difficulty is medium because guests are established business leaders but not necessarily global celebrities.

Metrics

Episodes: 14

Frequency: Weekly

Rating: 4.9/5.0

Estimated listeners: 100 - 1,000

Listener location: United Kingdom

Contact Information

Publicly listed emails

takepart@vib.show

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Carl Partridge - Former Capital Radio broadcaster, BBC comedy writer, and two-time technology founder.

Emily Bendell - Founder and CEO of Bluebella.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Founders, CEOs, investors, and entrepreneurial ecosystem leaders with direct experience building companies, raising capital, managing teams, navigating major business challenges, or completing an exit.
Required Achievements:  
Founded or led a substantial company, Completed a significant fundraising or exit, Built expertise in entrepreneurship, leadership, hiring, or networking, Developed an established business, investment, or technology platform

Recent Guest Discussions

Mark McDermott - Founder Burnout After An Exit, The Emotional And Operational Pressures Of Selling A Company, Deal Risk, And The Responsibilities Associated With A Cap Table.

Pete Ward - Networking Strategy, Building Meaningful Business Relationships, Accessing Influential People, And Leadership In High-stakes Meetings.

Recent Topics

Entrepreneurship, Startups, Leadership, Investment, Hiring

Episodes

Here's the recent few episodes on
VIB : Very Important Business
:

How to Scale Your Company Culture Before It's Too Late | Brett Putter

October 06, 2026

What does a genuinely strong company culture look like - and how do you know if yours is working?Carl and Emily are joined by Brett Putter - founder of CultureGene and author of Culture Decks Decoded, to get into the culture challenge every growing company faces.They dig into what Uber's "toe-stepping" value reveals about how a startup culture can become its own undoing when it fails to adapt. Why Brian Armstrong paid 20% of Coinbase's staff to walk away voluntarily. And why...

How to disagree better: why good teams still communicate badly | Scarlett McCabe

September 29, 2026

"Hey, let's 'circle back' on this." You already know what that really means - and the chances of you ever discussing it again, let alone 'circling back' are pretty slim.Carl and Emily are joined by Scarlett McCabe - CEO of Debate Mate Training, a UK company teaching people to speak well, think on their feet and, crucially, disagree better - to get into the communication crisis every founder can see but few know how to fix.They dig into: why post-merger teams fall...

Why your Sales Pipeline needs AI agents | Linda Du

September 22, 2026

What does a genuinely agentic marketing operation look like in practice - and can a founder actually build one that runs itself?Linda Du, Founder and CEO of Moola, has built it. A full content and distribution pipeline - blog posts written, creatives built, posts scheduled across every channel, ad spend tracked and attribution mapped - running on a weekly loop, almost entirely without her having to step in. And it works.Carl and Emily are joined by Linda to find out exactly how the pipeline i...

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Frequently asked questions

Here's some frequently asked questions for
VIB : Very Important Business
:

How do I get in touch with VIB : Very Important Business?

VIB : Very Important Business is hosted by Carl Partridge and Emily Bendell. Its publicly listed email is takepart@vib.show. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for VIB : Very Important Business?

The publicly listed email for VIB : Very Important Business: takepart@vib.show.

How many listeners does VIB : Very Important Business have?

Podseeker estimates VIB : Very Important Business reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for VIB : Very Important Business?

VIB : Very Important Business typically books industry leaders. Typical guest background: Founders, CEOs, investors, and entrepreneurial ecosystem leaders with direct experience building companies, raising capital, managing teams, navigating major business challenges, or completing an exit. Common among recent guests: Founded or led a substantial company; Completed a significant fundraising or exit; Built expertise in entrepreneurship, leadership, hiring, or networking. Recent guests include Mark McDermott and Pete Ward.

How hard is it to get booked on VIB : Very Important Business?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does VIB : Very Important Business cover?

Recent episodes cover Entrepreneurship, Startups, Leadership, Investment, and Hiring. Pitch an idea tied to one of these topics and mention a recent episode.

Publicly listed emails

takepart@vib.show

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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