Unofficial Partner Podcast

Publicly listed emails

sean@unofficialpartner.co.uk

richard@unofficialpartner.co.uk

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UP575 Chat_UP: 'That's So AI', Rogue Agents and Superintelligence

October 13, 2026

Gen Z has a new insult for anything that looks cheap: “that’s so AI”. Richard Gillis and Andy Shora of TFG Labs ask what that means for a sports industry selling AI to investors, sponsors and fans all at once. They cover who should own AI inside a club, what happens when the shirt sponsor is also your infrastructure, and why autonomous agents have changed the risk profile from bad copy to switched-off turnstiles.In this episodeWhy fans discount AI content, and why craft and effort still win a...

UP574 Vibes vs Effectiveness: 'Cultural relevance is this generation's brand purpose'

October 06, 2026

A conversation about sponsorship effectiveness, creativity and the price of chasing vibes.Richard is joined by Mike Grumbridge and Peter Wilson of Sid Lee Sport to talk about Mike's recent Marketing Week piece: "Stop confusing vibes with sponsorship effectiveness" which took the Levi's Stadium ambush at this summer's FIFA World Cup as a starting point in to an argument about the value of official and unofficial sponsorship.From there the conversation widens: why spons...

UP573 The Summer That Changed The Sports Business - Live

September 29, 2026

Recorded live in front of an invited audience of senior sports-industry figures at Teneo's London offices overlooking St Paul's Cathedral, this Unofficial Partner event asked a deliberately awkward question about the summer of 2026: not what happened, but what actually changed. Three set-pieces framed the conversation — the men's FIFA World Cup in the United States, the European Athletics Championships, the ICC Women's T20 World Cup and the Commonwealth Games — and the pan...

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How do I get in touch with Unofficial Partner Podcast?

Unofficial Partner Podcast is hosted by Richard Gillis. Its publicly listed emails are sean@unofficialpartner.co.uk and richard@unofficialpartner.co.uk. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for Unofficial Partner Podcast?

The publicly listed emails for Unofficial Partner Podcast: sean@unofficialpartner.co.uk and richard@unofficialpartner.co.uk.

How many listeners does Unofficial Partner Podcast have?

Podseeker estimates Unofficial Partner Podcast reaches 1,000 to 10,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for Unofficial Partner Podcast?

Unofficial Partner Podcast typically books industry leaders. Typical guest background: Senior executives, founders, communications chiefs, rights and media leaders, sports-sector consultants, and established specialists with direct experience in major leagues, clubs, federations, events, brands or sports-technology businesses. Common among recent guests: Leadership of major sports organizations or commercial businesses; Responsibility for high-profile sports communications, rights, media or sponsorship programs; Founding or leading established sports, marketing, technology or advisory companies. Recent guests include Neil Daugherty, Dan Johnson, and Kate Miller.

How hard is it to get booked on Unofficial Partner Podcast?

High. It mostly books established leaders in its field.

What topics does Unofficial Partner Podcast cover?

Recent episodes cover Sports, Sports Business, Sports Media, Sports Marketing, and Sports Communications. Pitch an idea tied to one of these topics and mention a recent episode.