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Sam Jacobs, AJ Bruno, Asad Zaman

Booking Overview

This is a weekly B2B technology interview and analysis show featuring founders, operators, investors, and senior executives discussing go-to-market, revenue, marketing, and industry trends. Strong guest candidates include B2B technology CEOs, CMOs, revenue executives, founders, and recognized experts with measurable operating results or substantive thought leadership; booking difficulty is high.

Metrics

Episodes: 264

Frequency: Weekly

Rating: 4.8/5.0

Estimated listeners: 1k-10k

Gender skew: Male

Location: USA

Contact Information

Publicly listed emails

marketing@joinpavilion.com

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Host

Sam Jacobs - CEO and founder of Pavilion, a community and professional network for B2B go-to-market leaders.

AJ Bruno - B2B technology founder, operator, and investor with experience building and advising go-to-market companies.

Asad Zaman - CEO of Sales Talent Agency, a recruiting and talent services firm focused on sales organizations.

Booking Intelligence

Booking Requirements

high

Typical Credentials:

CEOs, founders, CMOs, CROs, revenue leaders, and senior operators from established B2B technology companies, particularly those with measurable business results, specialized market expertise, or recognized thought leadership.

Required Achievements:

Built or led a B2B technology company or major revenue organization, Delivered measurable improvements in pipeline, sales productivity, marketing efficiency, or customer outcomes, Authored books or developed recognized frameworks in B2B marketing, sales, revenue operations, or technology, Led significant technology adoption or transformation in an established enterprise

Recent Guest Discussions

Justin Shriber - Artificial Intelligence In Sales, Revenue Operations, Sales Enablement, Forecasting, Rep Ramp Time, AI Governance, And Build-versus-buy Decisions.

Tim Rutten - Artificial Intelligence In Banking, Marketing Efficiency, Go-to-market Operations, AI Governance, Regulated-industry Deployments, And Enterprise AI Economics.

Alexander Kesler - The Dark Funnel, B2b Buying Behavior, Demand Generation, Generative Engine Optimization, Vendor Discovery, Thought Leadership, And Account-based Marketing.

Recent Topics

B2b Technology, Go To Market, Sales, Marketing, Startups

Episodes

Here's the recent few episodes on

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The Unwritten Rules of CRO Survival | Rick Smolen, CRO @ ShipHero

August 23, 2026

The Unwritten Rules of CRO Survival | Rick Smolen, CRO @ ShipHero Rick Smolen, CRO of ShipHero and sales advisor to Riverwood Capital's portfolio of more than 2 dozen enterprise software companies, joins Sam Jacobs, AJ Bruno, and Asad Zaman to argue that AI is leverage rather than a shortcut. Topics include why AI note-takers quietly degrade seller performance, why ShipHero has not raised a single quota despite real AI investment, and why the leading AI companies keep hiring classic enterpris...

SPOTLIGHT: He Missed Quota 5 Times in 25 Years. Here's the System Behind That.| Mike Carpenter, CEO & Co-Founder @ Xfactor

August 20, 2026

Mike Carpenter — CEO of Xfactor.io, former President of Global Sales at CrowdStrike — didn't win VP of the Year seven out of eight times by outworking everyone. He did it by finding cheat codes in the data everyone else was ignoring. In this episode, he walks through the X-Factor methodology: how he staffed ops teams that were abnormally large by industry standards, how he cut rep ramp time from 18 months to 90 days by warming territories before a new hire ever showed up, and why he thinks mo...

Sales Millionaires Are Back… Wasn't AI Supposed to Destroy This Job?!

August 16, 2026

Enterprise account executives are now signing for $200,000 salaries, $200,000 variable comp plans, and up to half a million dollars in equity at sign-on. Meanwhile, offer acceptance at the top AI companies sits at 45% and half of the 38,000 startup sales reps in San Francisco and New York have taken a new job in the last two years. In this episode, Sam Jacobs, AJ Bruno, and Asad Zaman go hosts-only on why the sales talent market broke, what QuotaPath's compensation data across more than 1,400...

Publicly listed emails

marketing@joinpavilion.com

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