The Yarn

Booking Overview

Interview podcast focused on the global wool supply chain, typically featuring woolgrowers, industry executives, manufacturers, and fashion or textile professionals. PR agencies could credibly pitch wool-sector leaders, apparel and textile executives, sustainable-fibre specialists, designers, and agricultural innovators; booking difficulty is medium because guests generally need senior roles or substantial subject-matter expertise within the wool and fashion industries.

Metrics

Episodes: 287

Frequency: Irregular

Rating: 4.7/5.0

Estimated listeners: <1k

Gender skew: Unknown

Location: Australia

YouTube: 4.6k subscribers

Instagram: 8.8k followers

Contact Information

digital@wool.com

For verified host and producer emails, sign up to view.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Senior executives, woolgrowers, textile and apparel leaders, designers, manufacturers, and other professionals with direct expertise in the wool supply chain or wool promotion.
Required Achievements:  
Leadership of wool, apparel, textile, or agricultural organizations, Direct experience in wool production, manufacturing, design, marketing, or supply-chain development, Industry campaigns or commercial initiatives that promote wool and natural fibres

Recent Guest Discussions

George Millington - Wool Supply, Demand, And On-farm Research Developments Following Industry Activity In China

Jim Gall - Merino Wool Marketing, Natural-fibre Promotion, And Wool Apparel

Recent Topics

Wool, Fashion, Textiles, Agriculture, Supply Chain

Episodes

Here's the recent few episodes on
The Yarn
:

EP 287: AWI Chairman fresh from China

July 27, 2026

George Millington has recently returned from China with grounds for sustained optimism for wool. Hear what the AWI Chairman has to say about supply, ongoing demand for wool and the latest developments in on farm research.

RB Sellars celebrates wool

July 01, 2026

"Built for work, worn for life" is the RB Sellars motto and a perfect fit for the Merino wool campaign with Woolmark. RB Sellars CEO and woolgrower Jim Gall speaks about his optimism for wool and the celebration of our natural fibre as part their popular clothing range.

Wool marketing 101

May 18, 2026

Opinions about how to market the world’s greatest natural fibre are not hard to find, however listening to the person actually in charge in very enlightening. Laura Armstrong the Head of Demand Creation at Australian Wool Innovation/Woolmark explains how wool is promoted in an age of the digital marketplace, influencers and social media.

digital@wool.com

For verified host and producer emails, sign up to view.

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