Podcast artwork thumbnail for The Substack Podcast

The Substack Podcast

Hanne Winarsky, Hamish McKenzie

Booking Overview

A culture-and-media podcast that spotlights how independent writers, creators, and media operators built their careers—especially the mechanics of turning ideas into audiences. For PR pros, it’s a strong venue for credible founders and industry insiders who can speak candidly about craft, audience-building, and the evolving media economy.

Metrics

Episodes: 65

Frequency: Irregular

Rating: 4.0/5.0

Estimated listeners: 1,000 - 10,000

Gender skew: Neutral

Listener location: USA

Page updated: Oct 28, 2026 · How we check this data

Contact Information

Publicly listed emails

on@substack.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Hanne Winarsky - Substack head of new media, referenced in episode descriptions as speaking with guests about media, newsletters, and content strategy.

Hamish McKenzie - Substack co-founder referenced in episode descriptions as hosting conversations about journalism, media, money, and power.

Booking Intelligence

Booking Requirements

high
Typical Credentials:  
Established writers, creators, and media operators (newsletter founders, journalists, editors, and media executives) with demonstrable audience-building experience and/or major reporting or publishing leadership.
Required Achievements:  
Founded or scaled a successful Substack/newsletter, Led editorial/content strategy at major media organizations, Published high-profile investigations or magazine features, Built a recognizable media brand or audience community

Recent Guest Discussions

Hunter Harris - Cultural Criticism, Building An Audience On Substack, Mixed Revenue Streams, Journalism Study, And Newsletter-to-community Mechanics.

Lachlan Cartwright - Tabloid Journalism, Newsroom Sourcing, Catch-and-kill Practices, Media Power, And Building An Independent Media Newsletter/podcast.

Joanna Coles - Legacy Newsroom Culture, Magazine Strategy And Decline, Gender Dynamics In Media Workplaces, And The Shift To Subscription-led Publishing.

Recent Topics

Writing, Journalism, Publishing, Technology, Leadership

Episodes

Here's the recent few episodes on
The Substack Podcast
:

Model Behavior: Rick Rubin

October 22, 2026

In this special edition of Model Behavior—our series that asks top thinkers, writers, and creatives how they consider and use AI—Substack founder Chris Best speaks with legendary music producer Rick Rubin. Rick writes The Creative Act: Thoughtforms & Innerworks on Substack, where he shares reflective insights and practical creative exercises drawn from his approach to art and awareness.Rick had questions for Chris about Substack’s decision to introduce the Pangram integration, a tool that let...

Open Tab: Hunter Harris

June 18, 2026

Hunter Harris is the creator of Hung Up, the twice-weekly Substack newsletter where she takes a forensic lens to our culture’s obsessions and her own. She says she and her audience of nearly 200,000 subscribers share the same “disease”—insatiability—and that they’re bonded by a specific tunnel vision: her willingness to write a dozen pieces about A Star Is Born or spend time tracking down the marriage license of Taylor Swift’s publicist, if that’s what curiosity demands. Hung Up is part cultu...

Open Tab: Lachlan Cartwright

June 11, 2026

In this week’s Open Tab, Australian-born, New York–based muckraker Lachlan Cartwright sat down with Substack co-founder Hamish McKenzie to walk through two decades covering media, money, and power—from The Sun and the New York Post to executive editor of the National Enquirer, where he went from breaking news to becoming an anonymous source in one of the biggest political scandals of the decade. His New York Times Magazine cover story on the catch-and-kill operation that protected Donald Trum...

Frequently asked questions

Here's some frequently asked questions for
The Substack Podcast
:

How do I get in touch with The Substack Podcast?

The Substack Podcast is hosted by Hanne Winarsky and Hamish McKenzie. Its publicly listed email is on@substack.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for The Substack Podcast?

The publicly listed email for The Substack Podcast: on@substack.com.

How many listeners does The Substack Podcast have?

Podseeker estimates The Substack Podcast reaches 1,000 to 10,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for The Substack Podcast?

The Substack Podcast typically books industry leaders. Typical guest background: Established writers, creators, and media operators (newsletter founders, journalists, editors, and media executives) with demonstrable audience-building experience and/or major reporting or publishing leadership. Common among recent guests: Founded or scaled a successful Substack/newsletter; Led editorial/content strategy at major media organizations; Published high-profile investigations or magazine features. Recent guests include Hunter Harris, Lachlan Cartwright, and Joanna Coles.

How hard is it to get booked on The Substack Podcast?

High. It mostly books established leaders in its field.

What topics does The Substack Podcast cover?

Recent episodes cover Writing, Journalism, Publishing, Technology, and Leadership. Pitch an idea tied to one of these topics and mention a recent episode.

How does Podseeker get this information?

From public sources and our own research: podcast websites, social profiles, podcast feeds, and our data team. Podcast feeds and episodes are checked daily, and details like contacts, recent guests, and booking difficulty are refreshed regularly.

I host The Substack Podcast. How do I correct this page?

If something here is out of date, ask us to correct it through Podseeker's contact form at podseeker.co/contact. Our research team reviews every request and updates the listing.

Publicly listed emails

on@substack.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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