The Rectified Podcast

Publicly listed emails

hello@rectified.co

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#109 Cut Costs or Keep Trust. Every Product Brand Faces This.

October 02, 2026

Every product brand eventually faces the same decision: cut your ingredient costs and grow faster, or protect the formula and grow slower. Pierrich Picard has been refusing the first option for almost ten years.Pierrich is the founder of Gutsy, the Montreal fermented beverage brand he started in 2017 and has grown into more than 1,000 stores across Quebec and Ontario, with a ginger beer that was named best in the world last year.In this episode, he explains:The margin trap: an ingredient swap...

#108 Why Your Holiday Ads Aren't Converting (Fix This First)

September 25, 2026

You pour money into ads during the holidays and watch it disappear. Your traffic goes up, your spend goes up, but the sales don't follow. If that's the frustration, this episode is the fix.In Part 3 of our monthly Holiday-Ready E-Commerce series, I sit down with e-commerce expert Nora Arzoumanian (20+ years scaling product brands) to break down paid ads and creative for Q4, how to stop wasting budget and actually get traffic that converts before the costs spike in November.Here's ...

#107 You Didn't Start a Business to Be on Camera. Here's How to Do It Anyway.

September 18, 2026

Most product founders didn't get into business to be on camera. They wanted to make the thing and let it speak for itself, and then they found out it doesn't. Christopher Dedeyan is a professional speaker who trains entrepreneurs to communicate. In this conversation, he breaks down why the people who look effortless are the ones who practised the most, how to get clear on your message before you worry about making content, and why an introvert should aim to go up two points instead of...

Bright Minds of eCommerce Podcast · Low booking difficulty · 100 - 1,000 listeners

How do I get in touch with The Rectified Podcast?

The Rectified Podcast is hosted by Sandy Dedeian. Its publicly listed email is hello@rectified.co. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for The Rectified Podcast?

The publicly listed email for The Rectified Podcast: hello@rectified.co.

How many listeners does The Rectified Podcast have?

Podseeker estimates The Rectified Podcast reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for The Rectified Podcast?

The Rectified Podcast typically books rising experts. Typical guest background: Founders of consumer product brands with measurable e-commerce or retail traction, plus experienced specialists in conversion, branding, distribution, and product-business growth. Common among recent guests: Placement in major grocery or retail chains; Rapid growth in retail accounts; Successful product launches in competitive categories. Recent guests include Reese De Luca, Nora Arzoumanian, and Emma Lukian.

How hard is it to get booked on The Rectified Podcast?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does The Rectified Podcast cover?

Recent episodes cover Direct To Consumer, Ecommerce, Retail, Branding, and Entrepreneurship. Pitch an idea tied to one of these topics and mention a recent episode.