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The Publishing Playbook with Sarah Russo

Sarah Russo

Booking Overview

This interview podcast focuses on the business and practice of book publishing, featuring authors, publishers, editors, agents, publicists, and other established publishing professionals. PR agencies could credibly pitch published authors with distinctive paths to market, publishing-industry leaders, editorial consultants, and experts in author marketing or platform building; booking difficulty is medium.

Metrics

Episodes: 6

Frequency: Weekly

Rating: 5.0/5.0

Estimated listeners: 100 - 1,000

Gender skew: Neutral

Listener location: USA

Contact Information

Publicly listed emails

marshallpoe@newbooksnetwork.com

caleb@newbooksnetwork.com

hello@newbooksnetwork.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Sarah Russo - Publishing professional at Page One Media who hosts discussions about the business, craft, and evolving practices of book publishing.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Published authors with distinctive publishing or marketing journeys; founders and senior leaders at presses or publishing organizations; and recognized experts in editorial consulting, author platforms, literary representation, or book marketing.
Required Achievements:  
Published books, Founded or led a publishing, editorial, or author-support organization, Senior experience at a recognized publishing house or literary organization, Established expertise in book marketing, author platforms, or publishing strategy

Recent Guest Discussions

Ilan Stavans - Building An Independent Press, Publishing In Translation, Immigrant Literature, Editing Multilingual Books, Literary Prizes, And Advice For First-time Writers.

Laura Portwood-Stacer - Book Proposals, Academic And Trade Publishing, Editorial Consulting, Literary Agents, Author-editor Relationships, And Generative AI In Publishing.

Siri Carpenter - Self-publishing, Transitioning To A Traditional Publishing Deal, Course Adoption, Book Design, Science Writing, Empathy, And Combating Misinformation.

Sarah Crichton - Acquisitions, Editing, Book Launches, Imprint Management, Jacket Design, Developmental Editing, Self-publishing, And Identifying Manuscripts With Lasting Potential.

Louise Brogan - Linkedin Strategy For Authors, Profile Optimization, Newsletters, Content Repurposing, Audience Building, And Authentic Marketing In The Age Of Generative Ai.

Recent Topics

Publishing, Book Publishing, Book Marketing, Literary Agents, Self Publishing

Episodes

Here's the recent few episodes on
The Publishing Playbook with Sarah Russo
:

Ilan Stavans on Building Restless Books and Publishing in Translation

September 30, 2026

How does an independent press survive by publishing the books the Big Five overlook? Amherst College professor and Spanglish scholar Ilan Stavans joins Sarah Russo to talk about Restless Books, the press he founded to champion immigrant writers, literature in translation, and the books that live between languages. Ilan shares the origin of Restless Books (including the investor who told him to take a finance course first), the creation of the Kellman Prize for Immigrant Literature, and why he...

How to Write a Book Proposal and Make Your Manuscript Work with Laura Portwood-Stacer

August 26, 2026

Are you a scholar sitting on a manuscript that you think could be a book — but you have no idea where to start? In this episode of The Publishing Playbook, host Sarah Russo sits down with Laura Portwood-Stacer, founder of Manuscript Works and author of two books about academic publishing: “The Book Proposal Book” and “Make Your Manuscript Work.” Laura shares what pulled her out of academia and into editorial consulting, and why “publish or perish” no longer guarantees the payoff it once promi...

Siri Carpenter on Why She Self-Published First — and How It Led to a Traditional Book Deal

July 29, 2026

What does it take to turn a self-published book into a traditional publishing deal? Science writer Siri Carpenter — executive director of The Open Notebook and author of The Craft of Science Writing — joins host Sarah Russo on The Publishing Playbook to break down her path from self-publishing to an expanded second edition with University of Chicago Press. Siri shares how she landed an agent after self-publishing, why course adoption became the key to her book’s success, and the design decisi...

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Publicly listed emails

marshallpoe@newbooksnetwork.com

caleb@newbooksnetwork.com

hello@newbooksnetwork.com

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