The Marketing B-Sides

Q: How do I get in touch with The Marketing B-Sides?

The Marketing B-Sides is hosted by Tom Hootman. Its publicly listed email is tom@mixtapedigital.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

Q: What is the email for The Marketing B-Sides?

The publicly listed email for The Marketing B-Sides: tom@mixtapedigital.com.

Q: How many listeners does The Marketing B-Sides have?

Podseeker estimates The Marketing B-Sides reaches fewer than 100 listeners per episode. Only the publisher has exact numbers.

Q: Who is an ideal guest for The Marketing B-Sides?

The Marketing B-Sides typically books industry leaders. Typical guest background: Founders, CEOs, CMOs, agency leaders, growth executives, media operators, and recognized specialists with substantial hands-on marketing or business-building experience. Common among recent guests: Founded or led a company, agency, or marketing function; Built a notable brand, growth program, or client portfolio; Developed recognized expertise in advertising, media, branding, or professional services. Recent guests include Connor Hitchcock, Marc Bitanga, and Rachel Elsts Downey.

Q: How hard is it to get booked on The Marketing B-Sides?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

Q: What topics does The Marketing B-Sides cover?

Recent episodes cover Marketing, Branding, Advertising, Entrepreneurship, and Leadership. Pitch an idea tied to one of these topics and mention a recent episode.

Tom Hootman

Booking Overview

This is an interview podcast focused on overlooked marketing insight, typically featuring founders, marketing executives, agency leaders, and specialists from adjacent professions. Agencies could credibly pitch experienced CMOs, brand and agency founders, growth and paid-media experts, media executives, and entrepreneurs with distinctive marketing lessons; booking difficulty is medium because guests are established industry practitioners but generally accessible niche experts rather than major celebrities.

Metrics

Episodes: 29

Frequency: Every two weeks

Rating: 5.0/5.0

Estimated listeners: < 100

Gender skew: Neutral

Listener location: USA

Contact Information

Publicly listed emails

tom@mixtapedigital.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Tom Hootman - Host exploring overlooked marketing insights and practical lessons from professionals across industries.

Booking Intelligence

Booking Requirements

medium

Typical Credentials:

Founders, CEOs, CMOs, agency leaders, growth executives, media operators, and recognized specialists with substantial hands-on marketing or business-building experience.

Required Achievements:

Founded or led a company, agency, or marketing function, Built a notable brand, growth program, or client portfolio, Developed recognized expertise in advertising, media, branding, or professional services

Recent Guest Discussions

Connor Hitchcock - Brand Building, Grassroots Marketing, Community Engagement, Paid Media, Retail Expansion, And Human-centered Creative Work.

Marc Bitanga - B2b Marketing, Agency Growth, Professional-services Sales, Trust-based Referrals, Client Qualification, And Fractional Leadership.

Rachel Elsts Downey - Podcast Strategy, Audio Marketing, Guest Experience, Leadership, Performance Measurement, And Brand Trust.

Heidi Henderson - Marketing Leadership, Mentorship, Critical Thinking, Professional Stability, Artificial Intelligence, And Relationship-driven Roi.

Akvile DeFazio - Paid Social Advertising, Marketer Training, Creative Strategy, Agency Management, Psychological Safety, And Client Retention.

Recent Topics

Marketing, Branding, Advertising, Entrepreneurship, Leadership

Episodes

Here's the recent few episodes on

The Marketing B-Sides

Track #29: Chris Andrew - Dismantling the Fallacy of Playing It Safe

September 22, 2026

When consumers outsource web browsing to AI agents, your website is no longer being read primarily by humans. Chris Andrew, founder of Scrunch and now VP at Sitecore, sits down with Tom to break down how the customer journey has permanently shifted toward machine-first discovery and generative engine optimization.Chris shares the story of founding Scrunch in 2023, scaling it rapidly, and navigating its acquisition by Sitecore. He addresses the 91% of marketers who claim to have an AI strategy...

Track #28: Mark Cross - From Windowless Call Centers to 100k Followers

September 01, 2026

If you have spent any time scrolling social media while trying to survive corporate America, chances are you have run across Mark Cross. Known to over 100,000 followers as SVP of Global Brands and now the founder of social growth agency Dorojo, Mark has built a massive audience by holding up a hilarious, deeply empathetic mirror to the absurdity of modern work.Mark sits down with Tom for an extended conversation about leaving behind a ten-year career in tech and nonprofit fundraising to step ...

Track #27: Connor Hitchcock - Building a Brand People Feel: How Thoughtful Design and Human Behavior Drive Growth

August 18, 2026

Homefield Apparel CEO and co-founder Connor Hitchcock sits down with Tom Hootman right as college football season kicks into high gear. From packing orders by hand in 2017 to building a powerhouse vintage collegiate brand licensed with over 150 universities, Connor shares the authentic story behind Homefield's meteoric rise.We dive into what happens when an underdog brand's favorite team starts dominating, how Homefield navigates its brand voice without alienating national college football fa...

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Frequently asked questions

Here's some frequently asked questions for

The Marketing B-Sides

How do I get in touch with The Marketing B-Sides?

The Marketing B-Sides is hosted by Tom Hootman. Its publicly listed email is tom@mixtapedigital.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for The Marketing B-Sides?

The publicly listed email for The Marketing B-Sides: tom@mixtapedigital.com.

How many listeners does The Marketing B-Sides have?

Podseeker estimates The Marketing B-Sides reaches fewer than 100 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for The Marketing B-Sides?

The Marketing B-Sides typically books industry leaders. Typical guest background: Founders, CEOs, CMOs, agency leaders, growth executives, media operators, and recognized specialists with substantial hands-on marketing or business-building experience. Common among recent guests: Founded or led a company, agency, or marketing function; Built a notable brand, growth program, or client portfolio; Developed recognized expertise in advertising, media, branding, or professional services. Recent guests include Connor Hitchcock, Marc Bitanga, and Rachel Elsts Downey.

How hard is it to get booked on The Marketing B-Sides?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does The Marketing B-Sides cover?

Recent episodes cover Marketing, Branding, Advertising, Entrepreneurship, and Leadership. Pitch an idea tied to one of these topics and mention a recent episode.

Publicly listed emails

tom@mixtapedigital.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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