The Liquid Lunch Project

matt@shieldadvisorygroup.com

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Mark Roberge's Formula for Smarter Sales and Safer Growth

July 29, 2026

Most sales problems start when the seller won't stop talking. Mark Roberge (HubSpot's founding CRO, Harvard Business School lecturer, and co-founder of Stage 2 Capital) joins Matt and Luigi to challenge the loudest myths in sales and startup growth. His take is simple: great selling is not about pressure, slick pitches, or talking someone into a bad deal.    It's about asking better questions, finding the real problem, and knowing when to walk away. The conversation also tackles a mistake tha...

Can Blockchain Actually Help World Peace?

July 22, 2026

Can blockchain do more than make rich people argue on the internet? In this episode of The Liquid Lunch Project, Matt and Luigi sit down with Erai Beckmann, founder of Peace Through Trade, to talk about a much bigger use case for blockchain, AI, and cryptocurrency: global trade that creates trust, financial access, and maybe even less fighting between humans. Wild concept, apparently. Erai breaks down why trade has historically been one of the strongest tools for reducing conflict, how blockc...

The Four Signs Your Business Is Stuck

July 21, 2026

Your business can be busy and still be stuck. Revenue may be coming in. The team may be working hard. The founder may be carrying the whole thing on their back. But if margins are getting tighter, communication is breaking down, decisions are bottlenecked, and nobody really owns revenue… that business is not scaling. It's surviving. In this episode of Built to Scale, Matt sits down with Autumn McFarland, a fractional COO who helps founder-led and growth-stage companies get unstuck, rebuild op...