The Irresistible Factor
Booking Overview
Metrics
Episodes: 196
Frequency: Irregular
Rating: 5.0/5.0
Estimated listeners: 100 - 1,000
Listener location: USA
Contact Information
Publicly listed emails
kbridges@sawtoothgroup.com
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Host
Kristi Bridges - President and CEO of The Sawtooth Group, with more than 20 years of experience developing strategies that connect brands and consumers. She is also a co-creator of I-Factor, a research tool focused...
Booking Intelligence
Booking Requirements
Recent Guest Discussions
Jean Thompson - Brand Reinvention, Business Recovery, Manufacturing, Retail Distribution, And Rebuilding A Consumer Brand.
Alison Cayne - Closing A Business, Evaluating Business Models, Founder Decision-making, Direct-to-consumer Strategy, And Developing A Midlife-focused Beauty Brand.
Del Afonso - Infant Nutrition, Product Innovation, Industry Disruption, Founder-led Category Development, And Building Without Prioritizing Scale.
Yasmin Crystal Santos - Functional Beverages, Consumer Wellness, Regulatory Challenges, Fundraising, Lean Growth, And Building A Category-disrupting Brand.
Kim Hehir - Retail Distribution, Pet Nutrition, Retailer Partnerships, Consumer Demand, Market Entry, And Unconventional Growth Strategies.
Episodes
Maïzly with Tim Leclercq
September 09, 2026
The instinct that makes you a successful founder can become the thing that keeps your brand small.Founders are wired to see opportunity.Actually, they have to be.They see a product that doesn't exist yet and think, Why not?A retailer shows interest? Go.A new channel opens up? Try it.A new product you could make? Let's make it.That relentless belief in possibility is often exactly what gets a brand off the ground.But eventually, possibility becomes the problem.I had a great conversat...
De Soi with Morgan McLachlan
August 18, 2026
One sentence from my conversation with Morgan McLachlan has been stuck in my head:"We're outsourcing our wisdom."It's easy to hear that as an argument against AI. It's not. It's a reminder that technology can accelerate our thinking, but it can't replace our judgment.As founders and marketers, we're asking AI to write, research, brainstorm, analyze, summarize—even tell us what strategy to pursue. Those are all valuable uses. But somewhere along the way,...
Seattle Chocolate with Jean Thompson
July 15, 2026
Jean Thompson did not plan to run a chocolate company.She just couldn’t let it die.Jean was an early investor in Seattle Chocolate when an earthquake destroyed the building the company was renting.No earthquake insurance.Broken machinery.A condemned building.A business that might not survive.So she stepped in. Not because she had a grand plan.Because she loved the brand and didn’t want to watch it disappear. That decision turned into a 23-year journey as CEO.What started as “maybe I can help ...
Frequently asked questions
How do I get in touch with The Irresistible Factor?
The Irresistible Factor is hosted by Kristi Bridges. Its publicly listed email is kbridges@sawtoothgroup.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.
What is the email for The Irresistible Factor?
The publicly listed email for The Irresistible Factor: kbridges@sawtoothgroup.com.
How many listeners does The Irresistible Factor have?
Podseeker estimates The Irresistible Factor reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.
Who is an ideal guest for The Irresistible Factor?
The Irresistible Factor typically books rising experts. Typical guest background: Founders, CEOs, and senior executives of health, wellness, food, beverage, beauty, pet, and other consumer brands, particularly those with demonstrated retail distribution, product innovation, category expertise, or substantial brand-building experience. Common among recent guests: Founded or led a consumer brand; Secured meaningful retail distribution; Rebuilt, repositioned, or expanded a product brand. Recent guests include Jean Thompson, Alison Cayne, and Del Afonso.
How hard is it to get booked on The Irresistible Factor?
Medium. Guests usually need solid credentials in the topic and an idea that fits the show.
What topics does The Irresistible Factor cover?
Recent episodes cover Wellness, Health, Branding, Consumer Research, and Retail Strategy. Pitch an idea tied to one of these topics and mention a recent episode.
Publicly listed emails
kbridges@sawtoothgroup.com
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