The Innovative Agency

Sharon Toerek

Booking Overview

This interview show focuses on innovation, growth, and legal and business challenges in marketing, communications, and creative agencies, typically featuring agency founders, senior executives, and specialized industry experts. Credible pitches include agency leaders, marketing and advertising strategists, AI and search specialists, and legal or intellectual-property experts with practical insights for agency businesses; booking difficulty is medium because guests are established industry professionals rather than mainstream celebrities.

Metrics

Episodes: 300

Frequency: Weekly

Rating: 5.0/5.0

Estimated listeners: 100 - 1,000

Gender skew: Neutral

Listener location: USA

Contact Information

Publicly listed emails

info@legalandcreative.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Sharon Toerek - Marketing law and intellectual property lawyer who advises agencies on protecting their assets and turning innovation into business value.

Booking Intelligence

Booking Requirements

medium

Typical Credentials:

Agency founders, CEOs, CMOs, senior marketing and advertising executives, or specialized experts with substantial experience in agency growth, innovation, technology, media, or legal and intellectual-property strategy.

Required Achievements:

Founded or led a marketing, advertising, media, or creative agency, Held a senior executive role at an established agency or marketing organization, Built recognized expertise in AI, search, media measurement, agency operations, or intellectual property, Led major client campaigns or advised prominent brands

Recent Guest Discussions

Russel Dubree - Agency Growth, Positioning, AI, Intellectual Property, Outcome-based Pricing, And Building Resilient Agency Businesses.

Amanda DeVito - Agency Growth, Employee Ownership, Specialization, Accountability, Innovation, AI, And Sustainable Agency Culture.

Dominic Tremblay - Sustainable Agency Growth, Creative Strategy, AI, CGI, Talent, Agency Business Models, And Intentional Innovation.

Cimin Cohen - Media Attribution, Measurement, Transparency, Privacy, Agency Pricing, Strategic Alliances, And Client Trust.

Justin Inman - Ai-driven Search, Discoverability, SEO, Brand Visibility, Ai-generated Content, Agency Revenue Opportunities, And Measuring AI Strategy.

Recent Topics

Agency Leadership, Marketing, Advertising, Artificial Intelligence, Intellectual Property

Episodes

Here's the recent few episodes on

The Innovative Agency

369. Rethinking the Agency Business Model, with Eric Fulwiler

October 07, 2026

This week on The Innovative Agency Podcast, Sharon Toerek sits down with Eric Fulwiler, co-founder and CEO of Rival, to explore what it takes for agencies to stay relevant as AI and technology reshape the traditional agency business model. Eric shares how Rival has evolved from startup to global consultancy by embracing experimentation, building community, and investing in proprietary technology. He reveals why the agencies positioned to thrive will be those that focus not just on greater eff...

368. Building New Business Momentum, with Simone Mandel and Rachel Segall

September 30, 2026

On this episode of The Innovative Agency Podcast Sharon Toerek welcomes Simone Mandel and Rachel Segall, co-founders of NBZ, to explore what it takes to build sustainable new business momentum. Drawing on decades of experience across holding companies and independent agencies, Simone and Rachel share why agencies often struggle to market themselves as effectively as they market their clients, and what they can do differently. From strengthening your agency's brand and building a community ar...

367. The Artful Intelligence Advantage, with Park Howell

September 23, 2026

On this episode of The Innovative Agency Podcast, Sharon Toerek sits down with Park Howell, Founder of Business of Story, consultant, and former agency owner, to explore how agencies can transform their intellectual property into a competitive advantage. Park shares how his approach to "artful intelligence" helps agencies operationalize their expertise, strengthen storytelling, improve client outcomes, and unlock new revenue opportunities. He also discusses why agencies shouldn't let fear o...

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Publicly listed emails

info@legalandcreative.com

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