The Higher Ed Marketer

Bart Caylor

Booking Overview

A niche interview show focused on higher education marketing, enrollment, branding, and emerging technology, typically featuring senior university marketers, enrollment leaders, and specialized marketing practitioners. Credible pitches include higher-ed executives with measurable enrollment or digital transformation results, agency or technology experts with practical sector insight, and authors or researchers focused on AI and the future of education; booking difficulty is medium.

Metrics

Episodes: 268

Frequency: Weekly

Rating: 5.0/5.0

Estimated listeners: 1k-10k

Gender skew: Neutral

Location: USA

Contact Information

Publicly listed emails

caylor@caylor-solutions.com

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Host

Bart Caylor - Founder and president of Caylor Solutions, a higher education marketing and branding consultancy.

Booking Intelligence

Booking Requirements

medium

Typical Credentials:

Senior higher education marketing, enrollment, communications, branding, or digital strategy professionals, along with specialized experts who can provide practical insight into AI and emerging marketing technologies.

Required Achievements:

Led measurable enrollment growth or recruitment initiatives, Directed university branding, website, or communications transformations, Developed practical higher education marketing or AI strategies, Held senior marketing, enrollment, or communications leadership roles

Recent Guest Discussions

Conor Grennan - Artificial Intelligence In Higher Education, Academic Integrity, AI Literacy, Workforce Readiness, And Technology Ethics.

Tracey Harrison - Campus Event Branding, Mission-driven Experiences, Hospitality, Storytelling, Student Engagement, And Institutional Brand Identity.

Paul Garner - Higher Education Website Redesign, Digital Strategy, Stakeholder Alignment, Change Management, And Student-first User Experience.

James Steen - Enrollment Growth, Direct Admission Partnerships, Pre-inquiry Awareness, School-based Media, Conversion Measurement, And Recruitment Strategy.

Derek Riordan - Trust-based Enrollment Marketing, AI Search, SEO, Answer Engine Optimization, Authentic Storytelling, And Student Experience.

Recent Topics

Higher Education, Marketing, Enrollment, Branding, Artificial Intelligence

Episodes

Here's the recent few episodes on

The Higher Ed Marketer

Why Higher Ed Leaders Need a Personal Brand on LinkedIn

September 08, 2026

This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad.___A strong institutional brand matters, but sometimes the most powerful voice belongs to the person leading it. Jerra Toms, Founder & Principal Consultant at Blue Iris Consulting, shares how presidents, deans, and other higher ed leaders can use LinkedIn to build authentic connections with students, alumni, donors, and industry partners.Jerra breaks down how to create consistent executive content, capture...

A New #1 Bestseller and Season 9 Preview

September 01, 2026

This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad.NextGrad helps colleges and universities reach students where they already are, inside the high school itself. With a network of over 2,500 schools across North America, NextGrad puts your institution's message in front of future students every single day. Be the school they remember when it's time to decide.Nextgrad.com — Where students see you first.___Season 9 of The Higher Ed Marketer Podcast starts next w...

Summer Rewind: AI, Integrity, and the Next Generation of Learners

August 25, 2026

Encore Episode: Originally Aired October 2025___Artificial intelligence is reshaping higher education and each generation is approaching it differently. AI Mindset’s founder and CEO, Conor Grennan, joined by his Gen Z son, Finn, to explore how AI is influencing academic integrity, workforce readiness, and the way students engage with learning.Rather than approaching AI with fear or hype, Conor encourages institutions to engage with it from a place of curiosity, conviction, and intentionality....

Publicly listed emails

caylor@caylor-solutions.com

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