The Higher Ed Marketer

Bart Caylor

Booking Overview

A niche interview show focused on higher education marketing, enrollment, branding, and emerging technology, typically featuring senior university marketers, enrollment leaders, and specialized marketing practitioners. Credible pitches include higher-ed executives with measurable enrollment or digital transformation results, agency or technology experts with practical sector insight, and authors or researchers focused on AI and the future of education; booking difficulty is medium.

Metrics

Episodes: 270

Frequency: Weekly

Rating: 5.0/5.0

Estimated listeners: 1k-10k

Gender skew: Neutral

Location: USA

Contact Information

Publicly listed emails

caylor@caylor-solutions.com

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Host

Bart Caylor - Founder and president of Caylor Solutions, a higher education marketing and branding consultancy.

Booking Intelligence

Booking Requirements

medium

Typical Credentials:

Senior higher education marketing, enrollment, communications, branding, or digital strategy professionals, along with specialized experts who can provide practical insight into AI and emerging marketing technologies.

Required Achievements:

Led measurable enrollment growth or recruitment initiatives, Directed university branding, website, or communications transformations, Developed practical higher education marketing or AI strategies, Held senior marketing, enrollment, or communications leadership roles

Recent Guest Discussions

Conor Grennan - Artificial Intelligence In Higher Education, Academic Integrity, AI Literacy, Workforce Readiness, And Technology Ethics.

Tracey Harrison - Campus Event Branding, Mission-driven Experiences, Hospitality, Storytelling, Student Engagement, And Institutional Brand Identity.

Paul Garner - Higher Education Website Redesign, Digital Strategy, Stakeholder Alignment, Change Management, And Student-first User Experience.

James Steen - Enrollment Growth, Direct Admission Partnerships, Pre-inquiry Awareness, School-based Media, Conversion Measurement, And Recruitment Strategy.

Derek Riordan - Trust-based Enrollment Marketing, AI Search, SEO, Answer Engine Optimization, Authentic Storytelling, And Student Experience.

Recent Topics

Higher Education, Marketing, Enrollment, Branding, Artificial Intelligence

Episodes

Here's the recent few episodes on

The Higher Ed Marketer

Servant Leadership: Why Leaders Who Serve Their Teams Get Better Results

September 22, 2026

This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad.Leadership is more than hitting targets. Greg Aden, Owner/Founder of Aden Leadership, explains why lasting leadership depends on serving the people who follow you and helping them take ownership of shared goals. Drawing from decades in hospitality, financial services, and executive coaching, Greg shares practical ways to create alignment, build accountability, and approach difficult conversations with courage....

Meet Paul Bross: The Host of a Brand New Podcast Coming to The Higher Ed Marketer Network

September 15, 2026

How do you build a higher ed creative team that produces great work without burning out the people behind it? Paul Bross, Director of Creative Operations at Oklahoma Baptist University and brand-new host of The Higher Ed Creative Podcast, shares what he’s learned moving from filmmaking and television into higher education creative leadership. Paul explores how clear expectations, protected creative time, and stronger collaboration can help small marketing teams do better work while staying c...

Why Higher Ed Leaders Need a Personal Brand on LinkedIn

September 08, 2026

This Fall Season of The Higher Ed Marketer Podcast is proudly sponsored by NextGrad.___A strong institutional brand matters, but sometimes the most powerful voice belongs to the person leading it. Jerra Toms, Founder & Principal Consultant at Blue Iris Consulting, shares how presidents, deans, and other higher ed leaders can use LinkedIn to build authentic connections with students, alumni, donors, and industry partners.Jerra breaks down how to create consistent executive content, capture...

Publicly listed emails

caylor@caylor-solutions.com

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