The Fuel Podcast
Booking Overview
Metrics
Episodes: 204
Frequency: Irregular
Rating: 5.0/5.0
Estimated listeners: 100 - 1,000
Listener location: United Kingdom
Contact Information
Publicly listed emails
winningnewbusiness@gmail.com
keith@theadvertist.com
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Host
Keith Smith - Creative agency new business leader who hosts a show exploring how agencies build brands, teams, client relationships, and sustainable growth.
Booking Intelligence
Booking Requirements
Recent Guest Discussions
James Sherwood-Rogers - Advertising Leadership, Entrepreneurship, Executive Coaching, Artificial Intelligence, Business Resilience, Burnout, And Future-focused Technology.
Chris Miller - Advertising Careers, Creative Inspiration, Industry Satire, Copywriting, And The Impact Of Artificial Intelligence On Advertising.
Kelly Molson - Starting And Selling An Agency, Lifestyle-focused Entrepreneurship, Agency Specialization, Client Problems, Financial Foundations, And Avoiding Burnout.
Alice Buttling - Trust In Advertising, Media Credibility, Ethical Standards, Independent Expertise, And Shortcomings Of Large Advertising Holding Companies.
Anna McLoughlin - Brand Positioning, Hooks, Founder Messaging, Storytelling, Value Propositions, Team Alignment, Artificial Intelligence, And Generative-engine Optimization.
Recent Topics
Episodes
Who Killed Creativity? A true crime investigation
September 01, 2026
Who Killed Creativity? Something happened to advertising. It got bigger. Richer. More sophisticated. More measurable. More efficient. But did it get better? For the return of The Fuel Podcast, Keith Smith abandons the traditional business interview and turns investigator in a 48-minute documentary examining what happened to creativity in advertising, and who's responsible. Inspired by Steve Harrison's provocative book Adland's Progressive Gaze, Who Killed Creativity? assembles the witnesses, ...
James Sherwood-Rogers - Don't Panic! It's AI
July 12, 2026
Seasoned ex-advertising executive, company founder, investor, entrepreneur, business coach and executive mentor James Sherwood-Rogers hilariously discusses how he’s managed to leverage a career of big advertising agency leadership experience and practical business acumen into a highly successful career, helping big companies and their CEOs stay fit for purpose. He’s a massive Hitch Hiker’s Guide to the Galaxy fan, so this did take up a lot of the conversation, but he explains that it is quite...
Chris Miller: Only When I Laugh
June 17, 2026
For our 200th episode we thought we’d celebrate in style with some fun, party games and laughter provided by our friend Chris Miller – the copywriter with his own strapline. Chris is the bloke who’s recently been lampooning the advertising industry and poking fun at its foibles using his hilarious cartoon-strips ‘Ye Olde Creative Shoppe’ and ‘The Dashed Creative Agency’ which have been met with raucous approval from the advertising industry’s elite. In this show, we discuss Chris’ path to sta...
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Frequently asked questions
How do I get in touch with The Fuel Podcast?
The Fuel Podcast is hosted by Keith Smith. Its publicly listed emails are winningnewbusiness@gmail.com and keith@theadvertist.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.
What is the email for The Fuel Podcast?
The publicly listed emails for The Fuel Podcast: winningnewbusiness@gmail.com and keith@theadvertist.com.
How many listeners does The Fuel Podcast have?
Podseeker estimates The Fuel Podcast reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.
Who is an ideal guest for The Fuel Podcast?
The Fuel Podcast typically books industry leaders. Typical guest background: Senior advertising or creative-agency experience, agency ownership or consulting expertise, leadership of a media or marketing business, or a specialized professional perspective directly relevant to agency growth and creative marketing. Common among recent guests: Founded or led an agency or marketing business; Built a recognized specialist consultancy or creative practice; Held senior roles in advertising, media, or brand strategy. Recent guests include James Sherwood-Rogers, Chris Miller, and Kelly Molson.
How hard is it to get booked on The Fuel Podcast?
Medium. Guests usually need solid credentials in the topic and an idea that fits the show.
What topics does The Fuel Podcast cover?
Recent episodes cover Advertising, Creative Agencies, Agency Management, Branding, and Client Acquisition. Pitch an idea tied to one of these topics and mention a recent episode.
Publicly listed emails
winningnewbusiness@gmail.com
keith@theadvertist.com
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