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The Focus Group Podcast

Sarah Longwell

Booking Overview

A political analysis interview show focused on voter attitudes, public opinion, elections, and focus-group research, featuring external political journalists, pollsters, strategists, and academics. Credible pitches include election analysts, political scientists, campaign strategists, polling experts, and journalists with strong regional or national political expertise; booking difficulty is medium.

Metrics

Episodes: 175

Frequency: Weekly

Rating: 4.8/5.0

Estimated listeners: 10,000 - 100,000

Listener location: USA

Contact Information

Publicly listed emails

info@thebulwark.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Sarah Longwell - Republican political strategist, publisher of The Bulwark, and founder of Republican Voters Against Trump.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Established political journalists, election analysts, pollsters, campaign strategists, political scientists, and public-opinion experts with demonstrated expertise in elections, voter behavior, political messaging, or a specific state or race.
Required Achievements:  
Senior roles in political journalism or national political analysis, Published research or academic expertise in political science and elections, Campaign, government, or White House strategy experience, Recognized expertise covering major state or national races

Recent Guest Discussions

Dan Pfeiffer - Focus Groups, Voter Attitudes, Political Messaging, And Sarah Longwell's Book How To Eat An Elephant

Christopher Hooks - Texas Republican Politics, Ken Paxton, James Talarico, The Texas Governor's Race, Data Centers, And Surveillance Cameras

Chris Cooper - North Carolina's U.s. Senate Race, The State House Landscape, And The Political Dynamics Of A Purple State

Adam Reilly - The Massachusetts Senate Race, Ed Markey, Seth Moulton, Generational Change In Democratic Politics, And Voter Reactions To Candidates

Amy Walter - Georgia Swing Voters, Polling Misses, Wisconsin Voters, Party Brand Problems, And Voter Perceptions Of Democratic And Republican Politics

Recent Topics

Politics, Political Analysis, Voter Behavior, Public Opinion, Elections

Episodes

Here's the recent few episodes on
The Focus Group Podcast
:

S6 Ep62: Republicans Thought Florida Was Safe. Then Everything Changed (with Kimberly Leonard)

October 10, 2026

Republicans have been on a long winning streak in Florida...but they might be playing defense in 2026...because they have one candidate who's REALLY into data centers, and another candidate running what's being called a 'Joe Biden Basement' campaign. And the Democratic ticket may be one of the oddest couples in the history of politics, led by a former Republican Congressman (David Jolly) and a DSA-aligned state legislator (Angie Nixon). POLITICO's Kimberly Leonard joins Sarah to discuss wheth...

S6 Ep61: These Trump Voters Are Considering the Unthinkable: Voting for a Democrat (with Amy Walter)

October 03, 2026

It’s October, and the political environment is really, really, REALLY bad for the Republican Party. Cook Political Report editor in chief Amy Walter explains how Cook is approaching its race ratings this year, and she and Sarah discuss the ever-growing list of reasons swing voters are mad about the state of the country, discuss Michigan’s Senate race and Sarah’s latest Focus Group Newsletter, and have a more high-minded discussion about how AI is affecting voters’ information diets (and the n...

S6 Ep60: Republicans Are Suddenly Fighting for Their Lives in Ohio (with Andrew Tobias)

September 26, 2026

Ohio used to be the biggest swing state in the country. It's turned pretty red, (Trump won it by 11 points in 2024) but it's very hotly contested this year, and there's one big overarching local issue driving it. Signal Ohio state government and politics reporter Andrew Tobias joins Sarah to break down the major players.Show links:Signal OhioSarah's Focus Group Newsletter on Vivek RamaswamySarah's Thank You to the Bulwark Community (Comment here for her AMA next Friday)For a limited time, go ...

Similar Podcasts

Podcast(s) similar to
The Focus Group Podcast
:

Meet the Press · Very high booking difficulty · 10,000 - 100,000 listeners

Fast Politics with Molly Jong-Fast · High booking difficulty · 10,000 - 100,000 listeners

Frequently asked questions

Here's some frequently asked questions for
The Focus Group Podcast
:

How do I get in touch with The Focus Group Podcast?

The Focus Group Podcast is hosted by Sarah Longwell. Its publicly listed email is info@thebulwark.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for The Focus Group Podcast?

The publicly listed email for The Focus Group Podcast: info@thebulwark.com.

How many listeners does The Focus Group Podcast have?

Podseeker estimates The Focus Group Podcast reaches 10,000 to 100,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for The Focus Group Podcast?

The Focus Group Podcast typically books industry leaders. Typical guest background: Established political journalists, election analysts, pollsters, campaign strategists, political scientists, and public-opinion experts with demonstrated expertise in elections, voter behavior, political messaging, or a specific state or race. Common among recent guests: Senior roles in political journalism or national political analysis; Published research or academic expertise in political science and elections; Campaign, government, or White House strategy experience. Recent guests include Dan Pfeiffer, Christopher Hooks, and Chris Cooper.

How hard is it to get booked on The Focus Group Podcast?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does The Focus Group Podcast cover?

Recent episodes cover Politics, Political Analysis, Voter Behavior, Public Opinion, and Elections. Pitch an idea tied to one of these topics and mention a recent episode.

Publicly listed emails

info@thebulwark.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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