Podcast artwork thumbnail for The FMCG Guys

The FMCG Guys

Booking Overview

This is an interview-led consumer goods and retail industry show featuring senior executives and established industry leaders discussing e-commerce, marketing, technology, leadership, and business transformation. Credible pitches would include CEOs, regional or functional executives, commerce-media leaders, retail innovators, and experts with substantial FMCG or retail experience; booking is likely high difficulty because the show consistently features prominent decision-makers from major companies.

Metrics

Episodes: 418

Frequency: Weekly

Rating: 4.4/5.0

Estimated listeners: 100 - 1,000

Listener location: United Kingdom

YouTube: 485 subscribers

Instagram: 672 followers

Contact Information

Publicly listed emails

team@fmcgguys.com

daniel@dwyerpartners.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Booking Intelligence

Booking Requirements

high
Typical Credentials:  
Senior executives and recognized specialists from major consumer goods, retail, e-commerce, commerce-media, technology, and marketing organizations, particularly leaders with responsibility for regional growth, transformation, brand building, customer experience, or industry strategy.
Required Achievements:  
Executive leadership at major global or regional companies, Leading growth, transformation, or market expansion across multiple countries, Building or scaling major consumer brands, retail platforms, or e-commerce businesses, Developing notable technology, advertising, retail-media, or sustainability initiatives

Recent Guest Discussions

Mike Charalambous - 3d Product Development, Consumer Experience, Artificial Intelligence, Product Data, Personalization, And Business Impact

Marco Kormann - 3d Product Development, Consumer Experience, Artificial Intelligence, Product Data, Personalization, And Business Impact

Juan Lavista - Latin American E-commerce, Retail Media, Challenger Brands, Creators, Artificial Intelligence, And Brand Building

Vidyut Kaul - Global And Emerging-market Growth, Gen Z, Consumer Understanding, Multicultural Leadership, And Brand Development

Olin Novk - Online Grocery, Rapid Delivery, Automation, Artificial Intelligence, Food Waste, Retail Media, And Customer Experience

Recent Topics

Consumer Goods, Retail, E Commerce, Marketing, Leadership

Episodes

Here's the recent few episodes on
The FMCG Guys
:

356. Bas Vorsteveld, Area Managing Director - Northern Europe at Kenvue: What's Next in Consumer Healthcare, How to Stand out with Strict Regulations, Untapped Growth

October 10, 2026

Bas Vorsteveld is Area Managing Director for Northern Europe at Kenvue, the Consumer Health care company behind brands such as Johnson's, Aveeno, Listerine and Neutrogena. He leads the business across the region, ensuring that trusted household names stay relevant for a new generation of shoppers. In this episode, Bas joins us to discuss how consumer health brands can keep growing in categories where most people don't yet treat, how to help shoppers find the right solution on shelf and online...

355. Sinem Kaynak, Head of Personal Care Breakthrough Innovation Group: Real Needs vs. Fads, Nichification and Scale, Learning from Indie Brands

October 07, 2026

Sinem Kaynak is Head of the Personal Care Breakthrough Innovation Group at Unilever, where she leads mergers and acquisitions, incubates new brands and launches existing ones into adjacent categories. Her M&A work spans Unilever's acquisitions of Wild and Dr. Squatch, and the exit of Elida Beauty (Q-tips and Caress) to private equity. In this episode, Sinem joins us to discuss how big FMCG companies can learn from the indie brands that are reshaping the industry, what separates a lasting tren...

354. Fez Ahmad, Head of Industry - CPG & Retail at Reddit: Humanity vs AI, Community, Brand Engagement

October 03, 2026

Fez Ahmad is Head of Industry for CPG & Retail at Reddit, working with some of the world's largest FMCG brands to help them tap into one of the internet's most influential communities. Reddit has become a place where millions of people go to ask questions, compare products and get unfiltered opinions from real people. In this episode, Fez joins us to discuss why Reddit matters for FMCG, how brands can learn from the conversations already happening around them, and what it takes to show up wit...

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Frequently asked questions

Here's some frequently asked questions for
The FMCG Guys
:

How do I get in touch with The FMCG Guys?

Its publicly listed emails are team@fmcgguys.com and daniel@dwyerpartners.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for The FMCG Guys?

The publicly listed emails for The FMCG Guys: team@fmcgguys.com and daniel@dwyerpartners.com.

How many listeners does The FMCG Guys have?

Podseeker estimates The FMCG Guys reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for The FMCG Guys?

The FMCG Guys typically books industry leaders. Typical guest background: Senior executives and recognized specialists from major consumer goods, retail, e-commerce, commerce-media, technology, and marketing organizations, particularly leaders with responsibility for regional growth, transformation, brand building, customer experience, or industry strategy. Common among recent guests: Executive leadership at major global or regional companies; Leading growth, transformation, or market expansion across multiple countries; Building or scaling major consumer brands, retail platforms, or e-commerce businesses. Recent guests include Mike Charalambous, Marco Kormann, and Juan Lavista.

How hard is it to get booked on The FMCG Guys?

High. It mostly books established leaders in its field.

What topics does The FMCG Guys cover?

Recent episodes cover Consumer Goods, Retail, E Commerce, Marketing, and Leadership. Pitch an idea tied to one of these topics and mention a recent episode.

Publicly listed emails

team@fmcgguys.com

daniel@dwyerpartners.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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