The Fire Time Podcast

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tim@itsfiretime.com

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Specialty Installation is Your Number One Asset (Part 1)

September 22, 2026

"Service and installation is your moat—and I can't cross it." That's a direct quote from an AI agent when Tim asked how specialty retailers stack up against big box and e-commerce. In this episode—the first of a two-part series on the value of specialty installation—Tim shares a class he taught for the North Central HPBA in Wisconsin, making the case that installation isn't a necessary evil or a line item to tack onto a quote. It's the single most important asset any retailer in this indus...

Shelby Kardas - Build a Business Bigger than Yourself

September 15, 2026

"It kills more people every year than HIV, tuberculosis, and malaria combined." In this episode, Tim sits down with Shelby Kardas (Executive Director, StoveTeam International) to talk about the smoky-kitchen crisis affecting half the world's population—and why supporting a cause bigger than your bottom line might be the smartest business move a hearth retailer can make. Shelby joins from Cuenca, Ecuador, where StoveTeam has helped install over 80,000 clean-burning cookstoves across Central...

Jonny Holsten - Learn to Sell Across the Bridge

September 08, 2026

"Do you want them asking those questions to ChatGPT or their buddy who's a contractor—or do you want them asking you?" In this episode, Tim kicks off Season 17 with Jonny Holsten (Owner and Sales Trainer, bridgeselling.com), author of Fix Your Broken Sales Calls. Jonny built a six-step framework that helped one company grow from $3 million a month to $30 million a month in a single year—and he breaks down exactly how it applies to selling fireplaces, complete with a live role play that sho...