The Dealer Playbook

Publicly listed emails

michael@cirillo.com

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“50 More Cars a Month” - Why Every Franchise Dealer Needs a Subprime Department | Luke Godwin, Owner Godwin Motors

October 13, 2026

Could your dealership be missing out on 50 additional car sales every month?Luke Godwin, a third-generation car dealer, founder of Godwin Consulting Group, and co-host of the Independent Dealer Podcast, believes many franchise dealers are overlooking an opportunity sitting right inside their existing operations.Luke has managed a buy here, pay here business with over 900 customer accounts. And he's convinced that some of the customers franchise dealers turn away because of financing challenge...

“AI Can’t Find You” — Why AI Is Skipping Your Dealership Website | Wade Kerzie, Founder Kerzie AI

October 06, 2026

This is one of those episodes where you'll want to pull up your own website halfway through.Michael sits down with his neighbor, Wade of Kerzie.ai, to talk about why AI keeps skipping right past dealership websites. Wade's been tracking how fast search is shifting. A year ago, 6% of people were using ChatGPT to search. Now it's 45%. When one of those people asks ChatGPT to find them a vehicle, AI doesn't read your homepage. It looks for a page written specifically for it. If t...

“I Didn’t Have to Chase Ups” — Car Sales Systems Behind 64 Cars in 15 Days | Kevin Rudolph, Sales Team Leader at Royal Buick GMC

September 29, 2026

Kevin Rudolph sold 64 cars in a month and worked 14 or 15 days to do it. He didn't chase ups, and he didn't wait on the BDC.Kevin is a top-producing salesperson at a single-point Buick GMC store in rural northwest New Jersey. Before sales, he spent 13 years as a master tech and shop owner, and he only stepped onto the sales floor because his wife pushed him. He had one condition. His kids were going to know him.That condition forced him to build something most reps never do. In this c...

Car Dealership Guy Podcast · Medium booking difficulty · 1,000 - 10,000 listeners

How do I get in touch with The Dealer Playbook?

The Dealer Playbook is hosted by Michael Cirillo. Its publicly listed email is michael@cirillo.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for The Dealer Playbook?

The publicly listed email for The Dealer Playbook: michael@cirillo.com.

How many listeners does The Dealer Playbook have?

Podseeker estimates The Dealer Playbook reaches 1,000 to 10,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for The Dealer Playbook?

The Dealer Playbook typically books industry leaders. Typical guest background: Dealership owners, presidents, vice presidents, managers, and automotive-industry consultants with direct operating experience and demonstrable results in dealership performance, used-car sales, customer experience, marketing, or leadership. Common among recent guests: Ownership or executive leadership in an automotive dealership; Measurable success in dealership operations, used-vehicle sales, customer experience, or marketing; A practical business framework, consulting practice, technology platform, or published work relevant to automotive professionals. Recent guests include Charlie Czerniawski, Hank Ebeling, and Rob Ruth.

How hard is it to get booked on The Dealer Playbook?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does The Dealer Playbook cover?

Recent episodes cover Business, Automotive Retail, Dealership Operations, Used Car Sales, and Automotive Marketing. Pitch an idea tied to one of these topics and mention a recent episode.