Booking Overview
Metrics
Episodes: 78
Frequency: Every two weeks
Rating: 5.0/5.0
Estimated listeners: 100 - 1,000
Gender skew: Neutral
Listener location: United Kingdom
YouTube: 4.1k subscribers
Contact Information
Publicly listed emails
sam@insightagents.co.uk
hello@insightagents.co.uk
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Host
Sam Knowles - Data storytelling specialist who helps organizations turn complex information into clear, compelling insight and action.
Booking Intelligence
Booking Requirements
Recent Guest Discussions
Judah Armani - Design As Problem Solving, Taxonomy, Insight, Care Versus Efficiency, Social Impact, Public Service Design, And The Limits Of AI Creativity.
Louise Twycross-Lewis - Turning Data Into Insight, Ai-assisted Research, Synthetic Data, Algorithmic Bias, Human Oversight, Cultural Research, Optimism, And Anticipation.
Andy Burrows - Recommendation Algorithms, Harmful Online Content, Platform Accountability, Brand Safety, Whistleblowers, Online Safety Regulation, And AI Risks.
Carl Öhman - Digital Remains, Data Ownership, Digital Memory, Platform Archives, Posthumous Privacy, Digital Afterlife Products, AI, And The Politics And Environmental Cost Of Stored Data.
Pete Markey - AI In Marketing And Communications, Brand Relevance, Trust, Authenticity, Creative Judgment, Measurement, Data-led Campaigns, And Future Skills.
Recent Topics
Episodes
What great insight looks like in the age of AI - Data Malarkey
October 06, 2026
What is insight, really, and what happens when we confuse prediction with understanding? In this episode of the Data Malarkey Podcast, Master Data Storyteller, Sam Knowles, speaks with Zehra Chatoo, founder of Code For Good Now. They discuss insight, AI, bias, representation, and the human insight skills becoming more valuable, not less, in the age of large language models. Zehra argues that while AI is incredibly powerful at spotting patterns and making predictions, but that is only one pa...
Why Efficiency Is Making Us Care Less │Data Malarkey with Judah Armani
September 22, 2026
What if design is not really about products at all, but about bridging the gap between the world as it is and the world we hope for? In this episode of Data Malarkey, Master Data Storyteller, Sam Knowles, speaks with Judah Armani, Head of the Public Service Design Practice CIC. Judah is a collaborative designer, educator, and social entrepreneur. The two discuss design as problem solving, insight as a "liquid understanding", and the role of care, curiosity, and creativity in tackling some o...
How to Turn Data Into Real Insight │Data Malarkey with Louise Twycross-Lewis
September 08, 2026
What turns data into insight, and why does that distinction matter so much in media, research, and strategy? In this episode of Data Malarkey, Master Data Storyteller, Sam Knowles, speaks with Louise Twycross-Lewis, Managing Partner and Head of Insight at media agency PHD. They address how insight teams move beyond "what is happening" to uncover "what it means" and "what should happen next". Louise shares her definition of insight, the practical tools and techniques she and her teams use ...
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Frequently asked questions
How do I get in touch with The Data Malarkey Podcast?
The Data Malarkey Podcast is hosted by Sam Knowles. Its publicly listed emails are sam@insightagents.co.uk and hello@insightagents.co.uk. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.
What is the email for The Data Malarkey Podcast?
The publicly listed emails for The Data Malarkey Podcast: sam@insightagents.co.uk and hello@insightagents.co.uk.
How many listeners does The Data Malarkey Podcast have?
Podseeker estimates The Data Malarkey Podcast reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.
Who is an ideal guest for The Data Malarkey Podcast?
The Data Malarkey Podcast typically books industry leaders. Typical guest background: Senior practitioners, academics, authors, researchers, policy leaders, and social-impact founders with demonstrable expertise in data, insight, AI, technology governance, marketing, communications, design, or online safety. Common among recent guests: Senior leadership at established companies, agencies, universities, or public-interest organizations; Published books, research, or recognized industry work; Leadership of notable technology, marketing, design, policy, or social-impact initiatives. Recent guests include Judah Armani, Louise Twycross-Lewis, and Andy Burrows.
How hard is it to get booked on The Data Malarkey Podcast?
Medium. Guests usually need solid credentials in the topic and an idea that fits the show.
What topics does The Data Malarkey Podcast cover?
Recent episodes cover Technology, Data Storytelling, Artificial Intelligence, Online Safety, and Data Ethics. Pitch an idea tied to one of these topics and mention a recent episode.
Publicly listed emails
sam@insightagents.co.uk
hello@insightagents.co.uk
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