Booking Overview
Metrics
Episodes: 11
Frequency: Weekly
Rating: 5.0/5.0
Estimated listeners: < 100
Listener location: United Kingdom
YouTube: 1.2k subscribers
Instagram: 24.0k followers
Contact Information
Publicly listed emails
oli@viraltribe.co.uk
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Host
Sir John Hegarty - British advertising executive and creative director, co-founder of the global advertising agency Bartle Bogle Hegarty and one of the advertising industry's most recognized creative leaders.
Booking Intelligence
Booking Requirements
Recent Guest Discussions
Cameron Adams - Canva's Origins, Design Democratization, Product Development, Creativity And Artificial Intelligence, And Building A Globally Transformative Creative Platform.
Michael Acton Smith - Entrepreneurship, Playful Brand Building, Resilience, Creative Risk-taking, Innovation, And The Development Of Calm And Moshi Monsters.
Trinny Woodall - Brand Purpose, Product Innovation, Entrepreneurship, Creative Leadership, Scaling A Beauty Company, And Building Customer Confidence.
Ryan Serhant - Brand Building, Sales, Company Culture, Entrepreneurship, Entertainment-led Marketing, And Turning A Business Into A Cultural Movement.
Greg Jackson - Business Disruption, Energy Innovation, Brand Behavior, Company Culture, Technology Platforms, And Creative Approaches To Industry Transformation.
Recent Topics
Episodes
Democratising Design with Canva Co-Founder⎪Cameron Adams
August 19, 2026
In this episode of The Business of Creativity, host Sir John Hegarty sits down with Cameron Adams, co-founder and Chief Product Officer of Canva. Recorded live at the Cannes Lions festival, they discuss the power of serendipity, navigating early career stumbles, and what it really takes to build a globally transformative creative platform. Cameron reflects on his unique journey from studying law and computer science to entering web design and working on Google Wave. He shares the origin stor...
Building a $2B Movement with Play and Resilience | Michael Acton Smith
August 12, 2026
How do you transform a simple concept into a multi-billion-dollar global movement? In this episode of the Business of Creativity series, host John Hegarty sits down with entrepreneur Michael Acton Smith—the creative mind behind: Firebox.com, Mind Candy (creator of Moshi Monsters), and the mental wellness app, Calm. Michael shares how he built distinct, memorable businesses by injecting playfulness, silliness, and a "dusting of stardust" into industries that often take themselves too serio...
Building a Brand with Soul ⎪Trinny Woodall (Founder and CEO, Trinny London)
August 05, 2026
"People don't buy products... they buy how something makes them feel." — John Hegarty In this episode of The Business of Creativity, host John Hegarty sits down with fashion and beauty icon Trinny Woodall at the Trinny London headquarters in Chelsea. After 20+ years of working closely with women, Trinny recognized how women's relationships with beauty evolve—and how traditional beauty products often fail them. In 2017, she launched Trinny London, turning a vision for stackable, personalized ...
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Frequently asked questions
How do I get in touch with The Business of Creativity?
The Business of Creativity is hosted by Sir John Hegarty. Its publicly listed email is oli@viraltribe.co.uk. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.
What is the email for The Business of Creativity?
The publicly listed email for The Business of Creativity: oli@viraltribe.co.uk.
How many listeners does The Business of Creativity have?
Podseeker estimates The Business of Creativity reaches fewer than 100 listeners per episode. Only the publisher has exact numbers.
Who is an ideal guest for The Business of Creativity?
The Business of Creativity typically books industry leaders. Typical guest background: Founders, CEOs, and creative or innovation leaders who have built category-defining companies, products, brands, or platforms with substantial commercial or cultural impact. Common among recent guests: Founded or led globally recognized companies; Built rapidly scaling or category-defining brands; Created influential products, platforms, or business models. Recent guests include Cameron Adams, Michael Acton Smith, and Trinny Woodall.
How hard is it to get booked on The Business of Creativity?
Very high. It mostly books well-known names.
What topics does The Business of Creativity cover?
Recent episodes cover Entrepreneurship, Branding, Design, and Innovation. Pitch an idea tied to one of these topics and mention a recent episode.
Publicly listed emails
oli@viraltribe.co.uk
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