The Business Case For Women's Sports

Caroline Fitzgerald

caroline@goals-sports.com

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Booking Overview

A women-sports business show focused on proving the commercial case for investing in the industry. It blends leadership-level perspectives with practical discussion of growth drivers like marketing, sponsorship, and audience/data insights—making it a strong PR platform for experts who can credibly connect sports performance to business outcomes.

Metrics

Episodes: 203

Frequency: Irregular

Rating: 4.8/5.0

Estimated listeners: 1k-10k

Gender skew: Female

Location: USA

Instagram: 33.0k followers

Contact Information

caroline@goals-sports.com

For verified host and producer emails, sign up to view.

Host

Caroline Fitzgerald - Host of GOALS’ “The Business Case For Women’s Sports,” exploring the womens sports industry from the field to the front office, with interviews focused on data insights, marketing strategies, and s...

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Senior leaders and recognized experts across women’s sports—e.g., league/media/analytics professionals, high-profile coaches, and medical/sports-science specialists—with the ability to speak to measurable business impact (growth, visibility, sponsorship, fan engagement, performance outcomes) in addition to subject-matter expertise.
Required Achievements:  
Leadership roles in women’s sports organizations (e.g., coaching leadership, analyst roles, league/media impact), Notable professional track record in women’s athletics (e.g., national team captaincy, professional club legacy), Published/research-backed advocacy or recognized clinical expertise in athlete health, Demonstrated contribution to media/storytelling that drives fan engagement

Recent Guest Discussions

Ali Riley - NWSL Growth Drivers; Investment And Visibility; Player Empowerment; Storytelling/media Approach; Transition From Athlete To Broadcaster

Dr. Karli Richards - Women-specific Equipment; Injury Prevention Research; Sports Science; Athlete Health As A Business Benefit

Tracy Joyner - Role Of Women Coaches; Barriers To Entering/staying In Coaching; Mentorship And Women Supporting Women; Leadership And Career Development

Recent Topics

Sports Business, Women Sports, Marketing, Sponsorship, Sports Media

Episodes

Here's the recent few episodes on
The Business Case For Women's Sports
:

Ep. #201 Why LaChina Robinson Never Stopped Believing in Women's Basketball, ft. LaChina Robinson

July 10, 2026

In episode 201 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Emmy Award-winning basketball analyst, broadcaster, entrepreneur, and one of the most respected voices in women's basketball, LaChina Robinson. LaChina has been telling women’s basketball stories for two decades – stories that mainstream sports media has often overlooked.  Today, she reflects on the evolution of the sport, and how ultimately, visibility has changed everything.  In this episode, he...

Ep. #200 Why Women's Soccer Has Never Been Stronger ft. Ali Riley

July 06, 2026

For a very special 200th episode of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Ali Riley, former captain of New Zealand's Women's National Team, Angel City FC legend, and current analyst for NWSL on Prime. After a remarkable playing career that spanned five Women's World Cups, the Olympics, the NWSL, Europe, and international football, Ali has transitioned into media, where she's helping tell the stories driving the next era of growth in women's sports. In ...

Ep. #199 Why Women Athletes Need Better Equipment ft. Dr. Karli Richards

June 26, 2026

In episode 199 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Dr. Karli Richards, a podiatric surgeon, sports medicine specialist, and leading advocate for women's athlete health. From women-specific cleats to injury prevention research, Dr. Richards is working to close some of the biggest gaps facing women athletes today – and helping ensure the next generation has the tools they need to perform at their highest level. In this episode, hear about: 👟 Why w...

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