The Business Case For Women's Sports

Caroline Fitzgerald

caroline@goals-sports.com

For verified host and producer emails, sign up to view.

Booking Overview

An interview podcast focused on the business, investment, media, marketing, and sponsorship landscape of women's sports, typically featuring prominent athletes, broadcasters, sports executives, and specialist practitioners. PR agencies could credibly pitch women's sports executives, league and team leaders, athletes transitioning into media, sports broadcasters, sponsorship experts, and researchers or clinicians with relevant expertise; booking difficulty is high because guests generally have substantial industry credentials and public profiles.

Metrics

Episodes: 204

Frequency: Weekly

Rating: 4.8/5.0

Estimated listeners: 1k-10k

Gender skew: Female

Location: USA

Instagram: 33.0k followers

Contact Information

caroline@goals-sports.com

For verified host and producer emails, sign up to view.

Host

Caroline Fitzgerald - Host of GOALS, covering the business case for investment in women's sports and interviewing leaders across the women's sports industry.

Booking Intelligence

Booking Requirements

high
Typical Credentials:  
Senior women's sports executives, prominent athletes and broadcasters, sports business leaders, or recognized medical and performance specialists with direct expertise in women's athletics.
Required Achievements:  
High-level professional or international sports careers, Broadcasting or media roles with established reach, Leadership in sports organizations, sponsorship, or investment, Recognized medical, sports science, or athlete-health expertise

Recent Guest Discussions

LaChina Robinson - The Long-term Growth Of The WNBA, Media Investment And Visibility, And The Importance Of Off-court Stories About Women Athletes.

Ali Riley - Investment, Visibility, And Player Empowerment In The Nwsl; Sports Broadcasting; And The Future Of Women's Soccer.

Karli Richards - Women-specific Sports Equipment, Injury-prevention Research, Sports Science, And Athlete Health.

Recent Topics

Women's Sports, Sports Business, Sports Sponsorship, Sports Media, Athlete Health

Episodes

Here's the recent few episodes on
The Business Case For Women's Sports
:

Ep. #202 How UPSHOT Is Creating More Opportunities in Women's Basketball ft. Donna Orender & Taj McWilliams-Franklin

July 17, 2026

In episode 202 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Donna Orender, Commissioner and Co-Founder of UPSHOT, and Taj McWilliams-Franklin, Vice President of Basketball Operations, to discuss how they're building a new professional women's basketball league in the U.S.  Rather than competing with the existing women's basketball landscape, UPSHOT is filling a critical gap in the ecosystem by expanding opportunities, developing talent, and helping gro...

Ep. #201 Why LaChina Robinson Never Stopped Believing in Women's Basketball, ft. LaChina Robinson

July 10, 2026

In episode 201 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Emmy Award-winning basketball analyst, broadcaster, entrepreneur, and one of the most respected voices in women's basketball, LaChina Robinson. LaChina has been telling women’s basketball stories for two decades – stories that mainstream sports media has often overlooked.  Today, she reflects on the evolution of the sport, and how ultimately, visibility has changed everything.  In this episode, he...

Ep. #200 Why Women's Soccer Has Never Been Stronger ft. Ali Riley

July 06, 2026

For a very special 200th episode of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Ali Riley, former captain of New Zealand's Women's National Team, Angel City FC legend, and current analyst for NWSL on Prime. After a remarkable playing career that spanned five Women's World Cups, the Olympics, the NWSL, Europe, and international football, Ali has transitioned into media, where she's helping tell the stories driving the next era of growth in women's sports. In ...

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