The Business Case For Women's Sports

Caroline Fitzgerald

caroline@goals-sports.com

For verified host and producer emails, sign up to view.

Booking Overview

This podcast spotlights the business case for investing in women’s sports, with leaders from across the industry explaining how marketing, sponsorship, and media decisions drive growth. It’s a strong platform for PR and brand leaders looking to reach sports business audiences with credible industry insight.

Metrics

Episodes: 199

Frequency: Weekly

Rating: 4.8/5.0

Estimated listeners: 1k-10k

Gender skew: Neutral

Location: USA

Instagram: 33.0k followers

Contact Information

caroline@goals-sports.com

For verified host and producer emails, sign up to view.

Host

Caroline Fitzgerald - Caroline Fitzgerald hosts The Business Case For Women’s Sports (presented by Ally), interviewing leaders in women’s sports and covering topics such as data insights, marketing strategies, and spons...

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Leaders and decision-makers across women’s sports (league/media executives, sports business executives, brand founders/CEOs, and influential organizers) who can speak to marketing, sponsorship, data/insights, and investment/returns in women’s sports.
Required Achievements:  
Leadership roles in women’s sports organizations (e.g., league/media leadership, major sports programs), Creation or management of initiatives that expand access, hiring, or visibility for women in sport, Demonstrated investment/returns in women’s sports coverage, programming, or audience growth, Building purpose-driven or sport-inspired brands with measurable impact

Recent Guest Discussions

Sam Rapoport - Hiring Pipeline For Women In Football Leadership; Barriers To Women In Sports Leadership; Growth Opportunity In Women’s Flag Football; NFL And Olympic Movement Perspectives On Creating Lasting Change.

Matt Hong - Expanding Women’s Sports Coverage; Franchise Programming And Promotion; Women’s Golf Audience Potential; Viewership Growth And Historical Undervaluation; Media Growth Properties.

Suzanne McKenzie - Operating At The Intersection Of Soccer Culture, Design, And Social Impact; Design Sustainability And Purpose; Authenticity And Impact As Differentiators; Investing Across Women’s Sports Ecosystem For Long-term Growth.

Recent Topics

Sports, Women’s Sports, Marketing, Sponsorship, Data

Episodes

Here's the recent few episodes on
The Business Case For Women's Sports
:

Ep. #197 How Sam Rapoport Changed Football Forever ft. Sam Rapoport

June 09, 2026

In episode 197 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Sam Rapoport, one of the most influential leaders in football. From creating the NFL Women's Forum to helping drive the explosive growth of girls' and women's flag football, Sam has spent her career breaking barriers and creating opportunities for women across the sport. In this episode, hear about: 🏈 How the NFL Women's Forum helped transform the league's hiring pipeline for women 💡Why access ...

Ep. #196 Why USA Sports Is Betting Big On Women’s Sports ft. Matt Hong

June 02, 2026

In episode 196 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline interviews Matt Hong, the President of USA Sports. From the WNBA and LOVB to the LPGA and the upcoming U.S. Women’s Open, presented by Ally, USA Sports is making major investments in women’s sports coverage – and seeing major returns. In this episode, hear about: 📺 Why USA Sports is expanding its women’s sports coverage 🏀 How strategic “franchise” programming & promotion is key to making women’s sports mo...

Ep. #195 Meet Able Made: The Purpose-Driven Brand at the Intersection of Style, Soccer, and Impact, ft. Suzanne McKenzie

May 28, 2026

In episode 195 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Suzanne McKenzie – Founder & CEO of Able Made, a responsible, sport-inspired lifestyle brand fusing soccer culture, elevated design, and social impact. After losing her husband to sudden cardiac arrest while playing the game he loved, Suzanne created a youth soccer foundation in his honor – and launched Able Made to support it. Able Made exists to empower city youth while proving that design c...

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