Episodes: 100
Frequency: Weekly
Rating: 5.0/5.0
Estimated listeners: 100 - 1,000
Gender skew: Neutral
Listener location: USA
YouTube: 2.9k subscribers
Publicly listed emails
elizabeth@sutherlandweston.com
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Ric Tyler - Marketing communications professional associated with Sutherland Weston, a Maine marketing and public relations company.
Aimee Thibodeau - Customer Friendliness, Service Experiences, Convenience, Business Messaging, And Listening To Customer Feedback.
Aimee Thibodeau - Creating Convenience For Customers, Managing Uncontrollable Conditions, And Communicating Effectively With Clientele.
Aimee Thibodeau - Using Customer Feedback, Competitive Observations, And Small Service Improvements To Strengthen A Business.
2027 Forecast Emotions
October 06, 2026
WGSN, a global trend forecasting firm, has predicted that in the coming few years, consumers will be privy to three brand-new emotions when it comes to businesses. On this episode of The Briefcase, Makalia walks us through the predictions and the definitions of the new emotions of 2027. What You'll Learn How Strategic Joy, or a business' carefully constructed moment of joy, will be accessible to the purchasing consumer. How Wither Will, or a longing to be free of noise and responsibility, wi...
Five / Four Love Languages
September 29, 2026
Gary Chapman's The Five Love Languages took the hopeless romantic and turned them into a hopeful romantic. What can this do to a business like yours? Well, you're no romantic, you're a workplace, and you're not looking for love. But, maybe you're looking for people to love you. On this episode of The Briefcase, Ric Tyler is the love guru as we discuss the Five- Oh, yeah, you can't really touch someone if you're a workplace... FOUR love languages of business! What You'll Learn You cannot fal...
"Value"able Locker Room Lesson
September 22, 2026
A few days ago, Ric Tyler snorted shaving cream up his nose. Why? Because he heard a slogan from six years ago still being thrown around. Don't doubt it: the power of a good catchphrase is that it sticks around, and any good slogan-slinger would be proud to see their work still kicking. But after six years, it's impressive that it's still here. Impressive, absolutely... but it isn't as unheard of as you'd believe! What You'll Learn: Some types of commercials have a shelf life of a few weeks...
CultivatED Marketer · Low booking difficulty · 100 - 1,000 listeners
The Briefcase | Sutherland Weston is hosted by Ric Tyler. Its publicly listed email is elizabeth@sutherlandweston.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.
The publicly listed email for The Briefcase | Sutherland Weston: elizabeth@sutherlandweston.com.
Podseeker estimates The Briefcase | Sutherland Weston reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.
The Briefcase | Sutherland Weston typically books working professionals with real expertise. Typical guest background: Practitioners or representatives with direct experience in marketing, customer service, business operations, or client communications and a practical lesson to share. Recent guests include Aimee Thibodeau, Aimee Thibodeau, and Aimee Thibodeau.
Very low. It books a wide range of guests, so a guest with a relevant story and a clear idea has a strong chance.
Recent episodes cover Marketing, Customer Experience, Branding, Small Business, and Public Relations. Pitch an idea tied to one of these topics and mention a recent episode.
Publicly listed emails
elizabeth@sutherlandweston.com
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