The Brief

Publicly listed emails

ellis.taylor@mccann.com

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The Brief Ep26: Seven years of Admouth: how emotion became Admiral's competitive advantage

October 29, 2026

For many insurance brands, marketing follows a familiar forumal: price, product features and category conventions. Admiral chose a different route, putting people at the heart of its brand with a distinctive and effective brand world that stands apart in the category.Together, Admiral and McCann have built far more than a campaign. Through emotional storytelling, distinctive brand assets and a consistently welcoming experience, they created Admouth: a rich, recognisable brand world that can f...

The Brief Ep25: Jammie Dodgers LIVE at MAD//North - Keeping a 70-year-old brand young at heart

April 16, 2026

How do you keep a 70-year-old brand feeling fresh, relevant, and full of energy? In this special live episode of The Brief, recorded at MAD//North, we share the story behind Jammie Dodgers and how embracing mischief as a cultural truth helped unlock new growth for the brand. Featuring McCANN’s Imogen Tazzyman, ECD, alongside Scott Perry, CMO at Fox’s Burton Companies, this session explores how distinctive brand assets, creative consistency and a clear brand truth helped reposition Jammie Dodg...

The Brief Ep 24: Beyond the buzz - how DioniLife is redefining the 'no & low' space

February 17, 2026

The non-alcoholic beverage sector isn’t just about ‘not drinking’ anymore - it’s about more and better choices, superior flavours, and a fundamental shift in social culture.In this episode of The Brief, host Jo Jacques, Managing Director, Advertising, at McCann, is joined by Nik Keane, Founder and Chief Marketing Officer of DioniLife, and McCann’s Chief Strategy Officer, Ringo Moss. Together, they explore Nik’s fascinating journey from "gamekeeper to hunter" - swapping a high‑level marketing ...

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How do I get in touch with The Brief?

The Brief is hosted by Imogen Tazzyman and Jo Jacques. Its publicly listed email is ellis.taylor@mccann.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for The Brief?

The publicly listed email for The Brief: ellis.taylor@mccann.com.

How many listeners does The Brief have?

Podseeker estimates The Brief reaches fewer than 100 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for The Brief?

The Brief typically books industry leaders. Typical guest background: Marketing executives and founders (e.g., CMO-level, category leaders, agency/brand leaders) with firsthand experience leading brand repositioning, category innovation, or long-term creative strategy. Common among recent guests: Led brand growth or repositioning for legacy or challenger brands; Built category strategy in emerging sectors (e.g., no/low, lifestyle-driven markets); Delivered notable creative or strategic work that maintains commercial effectiveness over time. Recent guests include Scott Perry and Nik Keane.

How hard is it to get booked on The Brief?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does The Brief cover?

Recent episodes cover Brand Strategy, Advertising, Marketing, Creative Effectiveness, and Consumer Insight. Pitch an idea tied to one of these topics and mention a recent episode.

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I host The Brief. How do I correct this page?

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