The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Melina Palmer

Booking Overview

An interview-led business podcast focused on behavioral economics, consumer psychology, and practical applications for marketing, sales, leadership, and customer experience, with regular guests who are authors, academics, and senior behavioral-science practitioners. PR agencies could credibly pitch published experts, business authors, researchers, and executives with applicable frameworks or case studies; booking difficulty is medium because guests generally have established expertise and a clear body of work, but the show is accessible beyond celebrity-level talent.

Metrics

Episodes: 595

Frequency: Weekly

Rating: 4.8/5.0

Estimated listeners: 1k-10k

Gender skew: Unknown

Location: USA

YouTube: 2.4k subscribers

Instagram: 2.7k followers

Contact Information

Publicly listed emails

melina@thebrainybusiness.com

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Host

Melina Palmer - Behavioral economics and sales-conversion expert who translates consumer psychology into practical strategies for businesses to increase sales and attract customers.

Booking Intelligence

Booking Requirements

medium

Typical Credentials:

Published authors, academic researchers, leadership and business coaches, and senior practitioners in behavioral science, marketing, consumer psychology, communication, or related business disciplines.

Required Achievements:

Published a relevant book, Held a senior role at a recognized company or agency, Conducted notable research or applied work, Developed a practical framework or methodology

Recent Guest Discussions

Matt Abrahams - Spontaneous Speaking, Communication Under Pressure, Managing Speaking Anxiety, Structured Messaging, And Effective Listening.

Liz Tran - Agility Quotient, Navigating Change And Uncertainty, Resilience, The CHURN Framework, And Strategies For Developing Adaptability.

Cassie Holmes - Time Poverty, Intentional Time Use, Happiness, Meaningful Activities, Social Connection, And Transforming Routines Into Rituals.

Dan Bennett - Behavioral Science In Business, Status Signaling, Consumer Psychology, Marketing, Behavior Change, And Cross-industry Innovation.

Recent Topics

Behavioral Economics, Consumer Psychology, Marketing, Sales, Pricing

Episodes

Here's the recent few episodes on

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

595. Understanding Motivation and the Brain

September 16, 2026

In this episode of The Brainy Business podcast, Melina Palmer is joined by Dr. Masud Husain, a cognitive neurologist and author of Our Brains, Our Selves. They delve into the intriguing phenomenon of "quiet cracking," a term that captures the subtle erosion of motivation many employees are experiencing in today's work environment. With over half of the workforce feeling this way, understanding the underlying reasons becomes crucial. Masud shares his extensive research on motivation and decisi...

594. The Art of Incentives: How to Send the Right Signals

September 10, 2026

In this episode of The Brainy Business podcast, Melina Palmer welcomes Uri Gneezy, author of Mixed Signals, to explore the intriguing world of incentives and their unexpected consequences. Uri, a behavioral economist and professor at UC San Diego, shares his insights on how incentives shape our behaviors and the stories they tell about us. Listeners will discover how seemingly harmless incentives can send mixed signals, altering perceptions and motivations in ways that can be counterproductiv...

593. Navigating AI Adoption through Behavioral Insights

September 03, 2026

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Gleb Tsipursky, author of The Psychology of AI Adoption at Work: From Resistance to Results, to explore the critical factors behind AI adoption in organizations. With a staggering 95% of AI projects failing to deliver measurable returns, Gleb dives into the psychological barriers that prevent teams from embracing this transformative technology. Listeners will gain insights into the varying attitudes towards AI adoption...

Publicly listed emails

melina@thebrainybusiness.com

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