The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

Melina Palmer

melina@thebrainybusiness.com

For verified host and producer emails, sign up to view.

Booking Overview

An interview-focused business podcast centered on behavioral economics, consumer behavior, and practical sales and marketing strategy, with recurring external guests who are authors and established researchers or practitioners. Credible pitches include behavioral economists, consumer psychologists, marketing strategists, organizational psychologists, business anthropologists, and authors with actionable research; booking difficulty is medium because guests generally bring recognized expertise, published work, or senior industry experience.

Metrics

Episodes: 588

Frequency: Weekly

Rating: 4.7/5.0

Estimated listeners: 1k-10k

Gender skew: Unknown

Location: USA

YouTube: 2.4k subscribers

Instagram: 2.6k followers

Contact Information

melina@thebrainybusiness.com

For verified host and producer emails, sign up to view.

Host

Melina Palmer - Sales conversion expert focused on making behavioral economics practical and actionable for businesses seeking to understand why people buy and improve effectiveness.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Authors, behavioral scientists, organizational psychologists, business anthropologists, marketers, and other established experts who can connect research or professional experience to consumer behavior, decision-making, workplace behavior, or business strategy.
Required Achievements:  
Published books, Specialized research or professional expertise, Senior experience in business, marketing, psychology, anthropology, or behavioral science

Recent Guest Discussions

Ron Friedman - High-performing Teams, Collaboration, Communication, Focused Work, Productivity, And Work-free Vacations.

Mike Rucker - Fun, Happiness, Well-being, Activity Bundling, Joy, And Engaging Workplace Cultures.

Oliver Sweet - Cultural Insights, Ethnography, Consumer Behavior, Customer Motivations, Marketing, And Product Development.

Recent Topics

Behavioral Economics, Consumer Behavior, Marketing, Sales, Decision Making

Episodes

Here's the recent few episodes on
The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics
:

588. Find Your Five: Your Key to Turning Behavioral Economics into Action

July 30, 2026

In this episode of The Brainy Business podcast, Melina Palmer dives into a common question she receives: "Where do I start with applying behavioral economics?" If you've ever felt overwhelmed by the multitude of concepts in this field, this episode is tailored for you. Melina shares her insights on how to effectively narrow down the concepts you should focus on to start seeing results without feeling bogged down. Listeners will learn about the importance of selecting a manageable number of co...

587. Unlocking the Secrets of Super Teams

July 23, 2026

In this episode of The Brainy Business podcast, Melina Palmer welcomes Ron Friedman, author of Super Teams, to discuss the science behind high-performing teams and what truly sets exceptional teams apart from the rest. Drawing from extensive research, Ron shares key insights into the characteristics that define super teams and how organizations can cultivate these traits to enhance performance. Listeners will discover that creating a super team isn't just about having the right people; it's ...

586. The Fun Habit: Rediscovering Joy in Everyday Life

July 16, 2026

In this episode of The Brainy Business podcast, Melina Palmer sits down with Dr. Mike Rucker, author of the enlightening book The Fun Habit. They explore the vital role that fun plays in our lives and how it can often be the first thing we sacrifice when times get tough. Mike, an organizational psychologist and behavioral scientist, shares his insights on why prioritizing fun is essential for our overall happiness and well-being. Listeners will learn about the pitfalls of chasing happiness a...

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