Podcast artwork thumbnail for The Blume Edit

The Blume Edit

Kia Jonasson

Booking Overview

This is a weekly beauty and business interview podcast featuring external guests from aesthetics, hair, social media, entrepreneurship, and reality television. PR agencies could credibly pitch beauty founders, skin experts, salon and hair-business owners, creators, reality personalities, and women entrepreneurs with an authentic personal-growth or brand-building story; booking difficulty is medium.

Metrics

Episodes: 31

Frequency: Weekly

Rating: 5.0/5.0

Estimated listeners: < 100

Gender skew: Female

Listener location: Australia

YouTube: 24.5k subscribers

Contact Information

Publicly listed emails

theblumeedit@gmail.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Kia Jonasson - Founder of Blume Aesthetics with experience in the aesthetics industry and a focus on candid conversations about beauty, business, personal growth, and building a brand.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Beauty, aesthetics, hair, fashion, social media, or lifestyle professionals with a credible business, personal-brand, or public-profile story. Reality television experience and strong first-person perspectives are also relevant.
Required Achievements:  
Founded or built a beauty, hair, fashion, or lifestyle business, Established a recognizable personal brand or substantial online presence, Appeared on reality television or built a public profile, Created education, events, or communities for professionals in a relevant industry

Recent Guest Discussions

Kim Haberley - Building A Hair Business, Personal Branding, Entrepreneurship, Motherhood, Resilience, And Her Experience Undergoing A Facelift In Turkey.

Sarah Emilia - Building An Online Presence, Confidence, Beauty, Social Media, Personal Branding, And Marketing For Salon Owners And Hairdressers.

Eythan Yeoh - Korean Skincare, Fashion, Brand Trips, And Leaving Finance For A Creative Career.

Yana Marks - Love Island Australia, Building A Personal Brand, Women In Trades, Entrepreneurship, Confidence, Beauty, And Public Scrutiny.

Recent Topics

Beauty, Aesthetics, Skin Care, Entrepreneurship, Personal Branding

Episodes

Here's the recent few episodes on
The Blume Edit
:

Kim Haberley on Facelifts at 37, Building Boho Blond and The 10 Year Hustle Nobody Sees

September 23, 2026

Kim Haberley (Boho Blond) joins Kia Jonasson on The Blume Edit for an honest conversation about building a hair business from scratch, the years of hustle nobody talks about, and the very public decision to travel to Turkey for a facelift at 37.Kim opens up about growing up in the country, becoming a mum at 20, starting Boho Blond in her garage, and the decade of 12 hour shifts, seven day weeks and thousands of dollars of free hair it took to build a name people trust. She talks candidly abou...

Backing Yourself Before You Are Ready: Hatem on The Blume Edit with Kia Jonasson

August 26, 2026

Hatem (@hairbyhatem) joins Kia Jonasson on The Blume Edit to talk about the huge leap from Perth to Sydney, building one of the most recognisable personal brands in the Australian hair industry, and the honest realities behind the polished feed.Hatem opens up about the moment he decided he was "sick of it" and needed bigger, working with Baby Boo and the brands that made him feel like he had finally made it, the celebrity gig that felt like being a "slave behind the chair,"...

Sarah Emilia Opens Up About Beauty, Confidence & Life Online

July 29, 2026

In this episode of The Blume Edit, we're joined by Sarah Emilia for an honest conversation about life behind social media, confidence, beauty and everything in between.Sarah opens up about building her online presence, navigating the pressures of being in the public eye, and how her relationship with beauty and self-care has evolved over time. We also dive into common misconceptions around aesthetic medicine, the importance of making informed decisions, and why confidence looks different ...

Similar Podcasts

Podcast(s) similar to
The Blume Edit
:

Pretty Busy · Medium booking difficulty · 100 - 1,000 listeners

Frequently asked questions

Here's some frequently asked questions for
The Blume Edit
:

How do I get in touch with The Blume Edit?

The Blume Edit is hosted by Kia Jonasson. Its publicly listed email is theblumeedit@gmail.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for The Blume Edit?

The publicly listed email for The Blume Edit: theblumeedit@gmail.com.

How many listeners does The Blume Edit have?

Podseeker estimates The Blume Edit reaches fewer than 100 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for The Blume Edit?

The Blume Edit typically books working professionals with real expertise. Typical guest background: Beauty, aesthetics, hair, fashion, social media, or lifestyle professionals with a credible business, personal-brand, or public-profile story. Reality television experience and strong first-person perspectives are also relevant. Common among recent guests: Founded or built a beauty, hair, fashion, or lifestyle business; Established a recognizable personal brand or substantial online presence; Appeared on reality television or built a public profile. Recent guests include Kim Haberley, Sarah Emilia, and Eythan Yeoh.

How hard is it to get booked on The Blume Edit?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does The Blume Edit cover?

Recent episodes cover Beauty, Aesthetics, Skin Care, Entrepreneurship, and Personal Branding. Pitch an idea tied to one of these topics and mention a recent episode.

Publicly listed emails

theblumeedit@gmail.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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