Podcast artwork thumbnail for The Alerting Authority

The Alerting Authority

Jeannette Sutton, Eddie Bertola

Booking Overview

This is an expert interview and panel show focused on public alerting, emergency communications, crisis messaging, and emergency management, typically featuring researchers, policymakers, technology specialists, and experienced practitioners. Credible pitches include university researchers, public-warning officials, crisis-communication authorities, emergency-management leaders, and specialists in alerting technology or human behavior; booking difficulty is medium because the show is specialized but has hosted a mix of prominent experts and accessible professionals.

Metrics

Episodes: 50

Frequency: Weekly

Rating: 5.0/5.0

Estimated listeners: < 100

Listener location: USA

YouTube: 130 subscribers

Contact Information

Publicly listed emails

jsutton@thewarnroom.com

agibby02@gmail.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Jeannette Sutton - Leading researcher specializing in public alerts and warnings, with expertise in emergency communication and public warning research.

Eddie Bertola - Expert in emergency communications technology, with a focus on alerting systems and public safety messaging.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Established researchers, university experts, emergency-management and public-safety leaders, crisis-communication scholars, alerting practitioners, and specialists in emergency communications technology or public-warning systems.
Required Achievements:  
University research or professorships, Recognized expertise in crisis communication or emergency management, Development of established theories, systems, or alerting tools, Extensive professional experience reviewing or implementing public-warning messages

Recent Guest Discussions

Tom Cova - Wildfire Evacuation Modeling, Evacuation Zones, Phased Evacuations, Traffic Bottlenecks, Human Behavior, Vulnerable Populations, And Emergency Alert Technology.

W. Timothy Coombs - Crisis Communication, Organizational Accountability, Public Trust, Misinformation, Emergency Alerts, Ai-generated Messaging, And Human Oversight.

Rob Dale - Wireless Emergency Alerts, Alert Display Differences Across Mobile Devices, Message Design, PBS Warn, Alert Effectiveness, And Public-warning Best Practices.

Dan Stoneking - Artificial Intelligence In Emergency Alerting, Generative Versus Traditional AI, Message Design, Public Trust, Human Oversight, And The Future Role Of Public Information Officers.

Recent Topics

Public Alerting, Emergency Management, Crisis Communication, Public Safety, Risk Communication

Episodes

Here's the recent few episodes on
The Alerting Authority
:

Why Some Emergency Alerts Fail — New Research Explains What’s Missing - Part II Discussion

October 08, 2026

What makes an emergency alert actually work — and what happens when critical information is left out?On this episode of The Alerting Authority, Jeannette Sutton and Eddie Bertola welcome back Dr. Hugh Walpole for Part 2 of their conversation about risk perception, warning messages, and the science behind how people respond during emergencies.The conversation explores groundbreaking new research examining the individual pieces of an emergency warning message and what happens when one of those ...

Your Emergency Alerts Aren’t Good Enough — Here’s Why - Reality Check

October 03, 2026

Emergency alerts are supposed to help people make fast, potentially life-saving decisions. But what happens when the alert itself is vague, incomplete, or confusing?In this Alerting Authority Reality Check, Eddie Bertola tackles one of the most basic — and most overlooked — parts of an effective emergency warning program: TEMPLATES.Too many agencies are still trying to write critical messages from scratch while an emergency is unfolding. Eddie explains why that needs to change and how well-de...

Why People Ignore Emergency Warnings — Even When They Understand Them

October 01, 2026

Why do people make the wrong decision during an emergency — even when they understand the warning?On this episode of The Alerting Authority, Jeannette Sutton and Eddie Bertola are joined by disaster scholar Dr. DeeDee Bennett Gayle to explore groundbreaking research using virtual reality to study how older adults respond to emergency warnings in real time.Instead of simply asking people what they think they would do during a disaster, researchers placed participants inside virtual emergency s...

Frequently asked questions

Here's some frequently asked questions for
The Alerting Authority
:

How do I get in touch with The Alerting Authority?

The Alerting Authority is hosted by Jeannette Sutton and Eddie Bertola. Its publicly listed emails are jsutton@thewarnroom.com and agibby02@gmail.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for The Alerting Authority?

The publicly listed emails for The Alerting Authority: jsutton@thewarnroom.com and agibby02@gmail.com.

How many listeners does The Alerting Authority have?

Podseeker estimates The Alerting Authority reaches fewer than 100 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for The Alerting Authority?

The Alerting Authority typically books industry leaders. Typical guest background: Established researchers, university experts, emergency-management and public-safety leaders, crisis-communication scholars, alerting practitioners, and specialists in emergency communications technology or public-warning systems. Common among recent guests: University research or professorships; Recognized expertise in crisis communication or emergency management; Development of established theories, systems, or alerting tools. Recent guests include Tom Cova, W. Timothy Coombs, and Rob Dale.

How hard is it to get booked on The Alerting Authority?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does The Alerting Authority cover?

Recent episodes cover Public Alerting, Emergency Management, Crisis Communication, Public Safety, and Risk Communication. Pitch an idea tied to one of these topics and mention a recent episode.

Publicly listed emails

jsutton@thewarnroom.com

agibby02@gmail.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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