Episodes: 175
Frequency: Every two weeks
Rating: 4.9/5.0
Estimated listeners: 1,000 - 10,000
Listener location: USA
YouTube: 6.4k subscribers
Publicly listed emails
subclub@revenuecat.com
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David Barnard - Co-host of Sub Club, focused on the strategy, growth, and business of subscription apps through RevenueCat.
Jacob Eiting - RevenueCat co-founder and co-host of Sub Club, focused on subscription-app strategy, monetization, and growth.
Anada Lakra - Subscription Pricing, Hard Paywalls, Customer Research, Product-market Fit, Annual Plans, Paid Growth, And Scaling A Consumer App.
Ethan Ethier - Scaling Meta Advertising, Trial-to-paid Conversion, Web Quizzes, Annual Subscriptions, Experimentation, And Paid Acquisition.
Luke Martin-Fuller - Subscription Growth, Customer-funded Creative, Hardware-enabled Subscriptions, Product Qualification, Research, And Paid Acquisition.
Jelte Liebrand - Equity Crowdfunding, Subscription Pricing, Customer Acquisition, Product-market Fit, Partnerships, And Reducing Signup Friction.
Yuliya Lennox - App Advertising, Creative Testing, Founder-led Marketing, Demand Validation, Localization, Organic Growth, Subscription Funnels, And Acquisition Strategy.
How WeWard Hit 20M Users Without Paid Ads — Yves Benchimol, WeWard
September 30, 2026
On the podcast: growing for four years on press and organic alone, affiliate deals as an underexplored revenue stream, and why deciding to pivot is the hardest part.Top Takeaways:🗞️ A PR retainer can beat paid UA for a mass-market app A $3–5K monthly retainer produced months with half a million downloads and four years of growth with zero Meta or Google spend.🤝 Affiliate deals are the revenue stream most subscription apps still ignore Brands pay commission only on sales, so the pitch to Nike-...
Why BoldVoice Charged From Day 1 and Ignored the Duolingo Freemium Playbook — Anada Lakra
September 16, 2026
On the podcast: scaling to $10M ARR with a team of ten, having every employee do two user interviews a week, and why their hard paywall "win" backfired.Top Takeaways:🧪 Trial-start rate is the wrong scoreboard A hard paywall and a no-exit discount both lifted trial starts, then refunds spiked by more than the gain; judge paywall tests on net revenue after refunds, on a matured cohort.🗣️ Every employee does two user interviews a week, engineers included Automated invites to a mixed sample of us...
Scaling Meta Ads from zero to $100K a month — Ethan Ethier, Built With Science
September 02, 2026
On the podcast: scaling Meta ads from zero to $100,000 a month, why they waited a year after launch before buying ads, and how a pricing page experiment shifted users toward annual subscriptions.Top Takeaways:📉 A big audience buys you a launch spike, not a growth engine Even 7 million subscribers produce a bump at launch and a steady trickle after; durable growth still came from paid ads, SEO, and a product that converts cold traffic.🧱 Fix trial-to-paid before you spend a dollar on ads A full...
App Marketing by App Masters · Low booking difficulty · 1,000 - 10,000 listeners
Sub Club by RevenueCat is hosted by David Barnard and Jacob Eiting. Its publicly listed email is subclub@revenuecat.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.
The publicly listed email for Sub Club by RevenueCat: subclub@revenuecat.com.
Podseeker estimates Sub Club by RevenueCat reaches 1,000 to 10,000 listeners per episode. Only the publisher has exact numbers.
Sub Club by RevenueCat typically books industry leaders. Typical guest background: Founders, co-founders, growth leaders, marketing executives, and product or monetization specialists with direct experience building or scaling consumer subscription apps. Strong candidates typically bring measurable results such as significant recurring revenue, successful paid acquisition, notable product growth, or distinctive expertise in app monetization. Common among recent guests: Built or scaled a successful subscription app; Reached substantial annual recurring revenue; Managed significant paid-acquisition or growth programs. Recent guests include Anada Lakra, Ethan Ethier, and Luke Martin-Fuller.
Medium. Guests usually need solid credentials in the topic and an idea that fits the show.
Recent episodes cover Business, Entrepreneurship, Mobile Apps, Subscription Monetization, and User Acquisition. Pitch an idea tied to one of these topics and mention a recent episode.
Publicly listed emails
subclub@revenuecat.com
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