Second Nature

Publicly listed emails

dylan@freetrail.com

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Building A New Category: The Signal Was The Strategy

October 09, 2026

John Schade first discovered Dry Brew:a patented, waterless, ready-to-eat cup of coffee, while searching for something better than a mediocre coffee gummy he'd seen on Shark Tank. He reached out to the original founders immediately. It took over five years, and a random cold email in 2024, before he finally got the chance to help build it. In this conversation, recorded after meeting at Outdoor Retailer through Popfly's Wild Reach program, John walks through Dry Brew's go-to-market journey, s...

How A Brand From The Bottom Of The World Went Global

October 02, 2026

Hamish and Hannah Acland, co-founders of Mons Royale, join Second Nature to tell the story of building a global merino wool brand from Wanaka, New Zealand. The brand started with an email titled "Anatomy of an Idea" that brought the two of them together. They talk through the founding insight that base layers were the one piece of ski gear nobody had bothered to make exciting, and how they set out to build a global brand from day one rather than a New Zealand one, despite a disastrous first t...

Wisdom From A Decade Of Affiliate Marketing

September 25, 2026

Angie Burnett has spent over a decade in affiliate marketing — starting with coupon sites at 1-800 Contacts, moving through fashion e-commerce, and now leading influencer and affiliate partnerships at Backcountry, a 30-year-old brand she's helped modernize for the creator economy. Recorded live at Outdoor Retailer, this conversation goes deep on what most people get wrong about affiliate marketing and what the best creators and brands are doing differently right now. Angie breaks down why "ow...

Long Run Labs: The Business of Endurance · Medium booking difficulty · 100 - 1,000 listeners

How do I get in touch with Second Nature?

Second Nature is hosted by Aaron Lutze and Dylan Bowman. Its publicly listed email is dylan@freetrail.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for Second Nature?

The publicly listed email for Second Nature: dylan@freetrail.com.

How many listeners does Second Nature have?

Podseeker estimates Second Nature reaches 1,000 to 10,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for Second Nature?

Second Nature typically books working professionals with real expertise. Typical guest background: Founders, senior operators, and marketing leaders with hands-on experience building businesses, products, brands, creator platforms, or fitness and endurance-sports ventures, preferably with a clear connection to the outdoor industry. Common among recent guests: Founded or scaled an outdoor, fitness, endurance-sports, or creator-economy business; Developed brand activations, marketing programs, or customer acquisition strategies; Built a two-sided marketplace, coaching business, or creator-led company. Recent guests include YJ Tung, Hilary Fenet, and Taylor Hoekstra.

How hard is it to get booked on Second Nature?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does Second Nature cover?

Recent episodes cover Business, Entrepreneurship, Outdoor Industry, Brand Marketing, and Creator Economy. Pitch an idea tied to one of these topics and mention a recent episode.