Podcast artwork thumbnail for Rapid Response

Rapid Response

Bob Safian

Booking Overview

This business leadership interview show features candid conversations with prominent founders, CEOs, and other business leaders navigating innovation, growth, and real-time challenges. Credible pitches include senior executives, company founders, business authors, and experts with demonstrated experience in scaling organizations, brand strategy, technology adoption, or crisis leadership; booking difficulty is high because the show typically features highly accomplished, nationally visible guests.

Metrics

Episodes: 463

Frequency: Several times a week

Rating: 4.9/5.0

Estimated listeners: 1,000 - 10,000

Gender skew: Neutral

Listener location: USA

YouTube: 159.0k subscribers

Instagram: 86.0k followers

Contact Information

Publicly listed emails

hello@waitwhat.com

hello@mastersofscale.com

alliances@waitwhat.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

Bob Safian - Former editor-in-chief of Fast Company and host of Rapid Response, where he interviews prominent business leaders about innovation, leadership, and navigating rapid change.

Booking Intelligence

Booking Requirements

high
Typical Credentials:  
CEOs, founders, co-founders, senior business executives, and established business authors with direct experience leading organizations, building brands, scaling companies, or responding to significant market and operational challenges.
Required Achievements:  
Founded or led a prominent company or organization, Scaled a high-growth or widely recognized brand, Published an established business book, Led notable innovation, transformation, or strategic change

Recent Guest Discussions

Tjada McKenna - Rebranding A Humanitarian Organization During A Funding Crisis, Global Humanitarian Emergencies, Food Security, Civilian Infrastructure, And The Role Of AI Companies In Humanitarian Response.

Codie Sanchez - Buying And Operating Small Businesses, Entrepreneurship, Wealth Creation, Business Acquisition, And The Role Of AI In Entrepreneurship.

Jim VandeHei - Organizational Simplification, Leadership Decision-making, Ai-era Productivity, Media Strategy, And The Business Implications Of AI Content Partnerships.

David Allemann - Building A Premium Sports Brand, Leadership, Product Innovation, Competition, Brand Strategy, And Robotic Manufacturing Technology.

Episodes

Here's the recent few episodes on
Rapid Response
:

Airbnb’s bet on an IRL future, with Brian Chesky

October 09, 2026

This episode of Rapid Response first aired in 2025.Live on stage at Masters of Scale Summit in San Francisco, Airbnb co-founder and CEO Brian Chesky explores what role business could and should play in building the future. He shares his candid perspective on politics, creativity, and AI — taking listeners from Airbnb’s humble beginnings to bold plans for the company’s future. Through a designer’s lens, Chesky also reveals the single question leaders must ask themselves, and explores how best ...

Kalshi vs. Everyone: Co-Founder Luana Lopes Lara on the lawsuits and the long game

October 06, 2026

Prediction markets incentivize truth. Everything else incentivizes clickbait. That's the core argument Luana Lopes Lara makes for Kalshi — the prediction market platform she co-founded that has gone from $5 billion to $22 billion in valuation in under a year, and is now being sued by New York's attorney general for $36 billion. Luana joins Rapid Response to make the case that Kalshi is fundamentally different from DraftKings — even though 75% of its volume is sports — explain why George Santo...

Meet Tilly Norwood and her creator: AI "actor," death threats, and new Hollywood

October 02, 2026

What happens when you interview an AI? Bob Safian found out, and while it didn't break out into Cantonese, it was stranger than he expected. This episode is split in two: first, a conversation with Eline van der Velden, the Dutch actress-turned-tech-founder who created Tilly Norwood, the AI "actor" who sent Hollywood into a spiral. Then, Bob sits down with Tilly itself. Eline explains how a personal art project became one of the most controversial figures in entertainment — attracting talent ...

Frequently asked questions

Here's some frequently asked questions for
Rapid Response
:

How do I get in touch with Rapid Response?

Rapid Response is hosted by Bob Safian. Its publicly listed emails are hello@waitwhat.com, hello@mastersofscale.com, and alliances@waitwhat.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for Rapid Response?

The publicly listed emails for Rapid Response: hello@waitwhat.com, hello@mastersofscale.com, and alliances@waitwhat.com.

How many listeners does Rapid Response have?

Podseeker estimates Rapid Response reaches 1,000 to 10,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for Rapid Response?

Rapid Response typically books industry leaders. Typical guest background: CEOs, founders, co-founders, senior business executives, and established business authors with direct experience leading organizations, building brands, scaling companies, or responding to significant market and operational challenges. Common among recent guests: Founded or led a prominent company or organization; Scaled a high-growth or widely recognized brand; Published an established business book. Recent guests include Tjada McKenna, Codie Sanchez, and Jim VandeHei.

How hard is it to get booked on Rapid Response?

High. It mostly books established leaders in its field.

What topics does Rapid Response cover?

Recent episodes cover Business, Entrepreneurship, Leadership, Innovation, and Artificial Intelligence. Pitch an idea tied to one of these topics and mention a recent episode.

Publicly listed emails

hello@waitwhat.com

hello@mastersofscale.com

alliances@waitwhat.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

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