Profitable Web Designer with Shannon Mattern

Shannon Mattern

Booking Overview

This is a primarily educational business podcast focused on helping women web designers improve pricing, positioning, sales, and profitability, with occasional interviews featuring established specialists and business founders. Credible pitches include web design entrepreneurs, brand strategists, conversion experts, and pricing or marketing authorities with demonstrable client results, published work, or recognized businesses; booking difficulty is medium because guests are accomplished industry professionals but the show serves a focused niche.

Metrics

Episodes: 245

Frequency: Several times a week

Rating: 4.9/5.0

Estimated listeners: 100 - 1,000

Gender skew: Female

Listener location: USA

Contact Information

Publicly listed emails

shannon@webdesigneracademy.com

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Host

Shannon Mattern - Pricing strategist, creator of the Package Matrix Method, and founder of the Web Designer Academy, where she helps experienced women web designers book higher-paying projects, charge more confident...

Booking Intelligence

Booking Requirements

medium

Typical Credentials:

Established web design, branding, conversion, pricing, sales, or marketing practitioners—typically founders, agency leaders, authors, or educators with substantial client experience and clear expertise serving creative or online businesses.

Required Achievements:

Founded or co-founded a recognized agency, consultancy, or education business, Built substantial client results or a successful creative-services business, Authored a relevant book or developed a recognized methodology, Worked with notable companies or built a sizable professional community

Recent Guest Discussions

Cathy Olson - Conversion Strategy, Sales Funnels, Design Psychology, Testimonials, Offer Positioning, Artificial Intelligence, And Charging Premium Prices For Design Work.

Sarah Robb - Brand Strategy, Discovery Processes, Strategic Positioning, Moving From Design Execution To Advisory Work, And Charging Appropriately For Strategy Services.

Recent Topics

Web Design, Pricing, Sales, Entrepreneurship, Client Management

Episodes

Here's the recent few episodes on

Profitable Web Designer with Shannon Mattern

How To Stop Undercharging For Web Design EP 215

October 07, 2026

Get our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income: https://webdesigneracademy.com/freecourse How To Stop Undercharging for Web Design AI tools are making web design faster and easier than ever, and so many web designers believe that because it's so fast and so easy, it's not worth that much. Today I’m going to help you make over your mindset for good so you stop undercharging. In This Episode: Why working fas...

August 2026 Income Report EP 214

September 30, 2026

Grab our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income at https://webdesigneracademy.com/freecourse August 2026 Income Report: Why We (Temporarily) Closed the Doors on Web Designer Academy This month Erica Nash and I get into the real numbers behind August... $25,640 in revenue, $15,318 in outflow, and the big decision we finally tested after ten years of keeping Web Designer Academy open all the time. We walk through...

Web Design Templates, Courses or Clients? Why You Don't Have To Choose with Olga Dorovskykh from Applet Studio EP 213

September 23, 2026

Get our free course to help women web designers stop undercharging and overdelivering and create a consistent, full-time income. Web Design Templates, Courses or Clients? Why You Don't Have To Choose with Olga Dorovskykh from Applet Studio Olga Kolgusheva, known professionally as Olga Dorovskykh, is the founder of Applet Studio, a Squarespace template shop and design studio she runs with her husband Roman. In this episode, Olga breaks down how she juggles templates, courses, and custom clie...

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Publicly listed emails

shannon@webdesigneracademy.com

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