Principal Matters: The School Leader's Podcast with William D. Parker

William D. Parker, Jen Schwanke

Booking Overview

An interview-led education podcast focused on school leadership, teacher support, instructional improvement, and the realities of leading schools, with recurring guests who are education leaders, researchers, authors, and experienced practitioners. Credible pitches include principals, district leaders, education researchers, leadership-development specialists, and authors with practical expertise in educator well-being, rural education, instructional leadership, or school improvement; booking difficulty is medium.

Metrics

Episodes: 500

Frequency: Multiple_weekly

Rating: 4.6/5.0

Estimated listeners: 1k-10k

Gender skew: Neutral

Location: USA

Contact Information

Publicly listed emails

will@williamdparker.com

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Host

William D. Parker - School leadership author, commentator, and podcast host focused on helping principals and education leaders improve their practice and support their school communities.

Jen Schwanke - Education leader, author, and school leadership commentator who discusses instructional practice, educator well-being, and the practical challenges facing teachers and administrators.

Booking Intelligence

Booking Requirements

medium

Typical Credentials:

School or district leadership experience, education research expertise, recognized professional practice, relevant authorship, or a strong track record in instructional improvement, educator well-being, or school-community issues.

Required Achievements:

Leadership roles in schools, districts, or national education organizations, Published books or peer-reviewed research on education and school leadership, Demonstrated improvements in instructional practice or student outcomes, Professional recognition, awards, or leadership-development credentials

Recent Guest Discussions

Robyn Hamasaki - School Leadership Isolation, Belonging, Coaching, Servant Leadership, Leadership Development, And Building Supportive Professional Communities.

Mara Casey Tieken - Rural Education, Rural Student Pathways, College Access, School Closures, Community Identity, Rural Racial Justice, And The Strengths Of Rural Schools.

Chien "Ray" Nee - Teacher Effectiveness, Instructional Coaching, Student Engagement, Relationships, Relevance, Professional Development, And District-level Support For School Leaders.

Recent Topics

Education, School Leadership, Teacher Burnout, Rural Education, Instructional Leadership

Episodes

Here's the recent few episodes on

Principal Matters: The School Leader's Podcast with William D. Parker

MONDAY MATTERS with Jen Schwanke and Will Parker – “The Dog I Wanted”

October 05, 2026

What happens when what you get isn’t what you wanted? This week on Monday Matters, Jen Schwanke shares a story from her newsletter, “The Dog I Wanted,” about losing a beloved dog and learning to love a new one who was nothing like what she expected. Jen and Will connect the story to a reality every school leader knows: the staff you lead, the students you serve, and the challenges you face won’t always match what you hoped or planned for. Listen in as they discuss how principals and teachers ...

I Love This Place with Patrick Erwin – PMP520

September 30, 2026

A Quick Note to Listeners: Before this week’s interview, Jen Schwanke and I take some time to answer a listener question. This week’s question is: What practical ways can I increase visibility even when I get trapped in my office so often? Listen in to hear our answer! Meet Patrick Erwin: Patrick M. Erwin is an educator, speaker, and leadership development specialist currently serving as Curriculum Director for Maxwell Leadership Foundation. With a background th...

MONDAY MATTERS with Jen Schwanke and Will Parker – Learning From Other Leaders

September 28, 2026

The school year is in full swing, and in addition to leaders I’ve been supporting in Grow Academies, Masterminds, and one-on-on coaching, I’ve also had the privilege of gathering with leaders in person.This week I wanted to share about an opportunity I had recently to join my friend Chris LeGrande, Executive Director of Oklahoma’s secondary principal and middle-level education associations (OASSP & OMLEA), as Principal Matters sponsored a dinner for principals from my are...

Publicly listed emails

will@williamdparker.com

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