Podcast artwork thumbnail for Principal Matters: The School Leader's Podcast with William D. Parker

Principal Matters: The School Leader's Podcast with William D. Parker

William D. Parker, Jen Schwanke

Booking Overview

An education leadership interview show focused on principals, school administration, and the human side of leading schools, typically featuring recognized education authors, principals, association leaders, and leadership speakers. PR agencies could credibly pitch education executives, school leaders, authors, speakers, and organizational leadership experts with practical frameworks relevant to educators; booking difficulty is medium.

Metrics

Episodes: 500

Frequency: Multiple_weekly

Rating: 4.6/5.0

Estimated listeners: 1k-10k

Gender skew: Neutral

Location: USA

Contact Information

Publicly listed emails

will@williamdparker.com

Looking for the right person? Join Podseeker to find direct host and producer contacts and manage your podcast outreach.

Host

William D. Parker - Education author, speaker, consultant, and former school principal focused on practical school leadership and administrator development.

Jen Schwanke - Educator, author, and school leadership speaker who focuses on supporting principals, teachers, and school communities.

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Education authors, principals, school-system leaders, professional association executives, leadership speakers, and experts with practical frameworks for improving school leadership and organizational culture.
Required Achievements:  
Published books, School or district leadership roles, Professional association leadership, TEDx or keynote speaking, Recognized media appearances

Recent Guest Discussions

Rachel Edoho-Eket - Relational Intelligence, Relationship-centered School Leadership, Stakeholder Relationships, And Leadership Success.

Brad Johnson - Relational Intelligence, Emotional Intelligence, School Leadership, Toxic Staff, Burnout, And Positive Leadership Practices.

Will Bowen - Complaining, Personal Accountability, Mindset, Positivity, Solution-focused Thinking, And Leadership Habits.

Recent Topics

School Leadership, Principals, Education, School Administration, Teacher Development

Episodes

Here's the recent few episodes on
Principal Matters: The School Leader's Podcast with William D. Parker
:

Lessons from Beekeeping with Dr. Fernando Branch – PMP514

August 19, 2026

A Quick Note to Listeners: Before this week’s interview, Will Parker and Jen Schwanke take some time to answer a listener question. This week’s question is: I’ve joined a new team and I want to build trust without coming across as too eager to be accepted, if that makes sense. What’s the balanced way to do this? Listen in to hear their response! Meet Dr. Fernando Branch: Dr. Fernando Branch is the principal of Robert F. Smith STEAM Academy in Denver, Colorado, where...

MONDAY MATTERS with Jen Schwanke and Will Parker – Weather vs. Climate

August 17, 2026

This week on Monday Matters, Will Parker and Jen Schwanke discuss a recent newsletter from Jen, “Weather vs. Climate”. Jen starts out the episode recounting a time that she got caught in an unexpected storm while on a run. She then goes on to talk about how sometimes unexpected storms pop up in leadership. Leaders don’t always know when people are going to push back against a decision, or when there’s going to be a lot of deep emotions. When this happens, it’s like a storm flaring up out of n...

Cornerstones of Effective Schools with Dr. Darin Thompson – PMP513

August 12, 2026

A Quick Note to Listeners: Before this week’s interview, Will Parker and Jen Schwanke take some time to answer a listener question. This week’s question is: I’m wanting to intentionally develop leaders on my team. Ideas or suggestions? Listen in to hear their repsonse! Meet Dr. Darin Thompson: Darin A. Thompson, PhD, is a veteran K–12 leader from Fairfax, Virginia, with nearly 20 years of experience and the founder of Pivotal Leaders Group. A two-time Outstandi...

Publicly listed emails

will@williamdparker.com

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