PR in the Real World

Publicly listed emails

tony@vivapr.co.uk

lisa@vivapr.co.uk

info@vivapr.co.uk

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Why PR Has Never Managed Its Own PR Well with Victoria Tomlinson

October 05, 2026

Victoria Tomlinson, founder of Next-Up and former founder of Northern Lights PR, joins Tony Garner on PR in the Real World to explain why PR has never managed its own PR, after thirty years running her own agency. They cover why "we want awareness" is the wrong brief, what owning a target really means for a boardroom seat, how AI is making credibility harder to prove, and the case for rethinking retirement in her new book, Expiry Date Never. Essential listening for PR and comms prof...

Why AI Should Be Treated as a Stakeholder with Stuart Bruce

September 21, 2026

Stuart Bruce, self-styled PR futurist and joint CEO of Purposeful Relations, joins Tony Garner on PR in the Real World to explain why AI has become the world's biggest reputation management engine. They unpack generative engine optimisation, the three factors shaping AI answers – recency, relevance and reputation – why crisis plans must treat AI as a stakeholder, and the story of helping now-PM Andy Burnham find his social media voice. Essential listening for PR and comms professionals. Hoste...

The Case for PR at the Top Table with CIPR President Farzana Baduel

September 07, 2026

Why are organisations with talented PR teams still ending up in reputational crisis? Farzana Baduel has the answer, and she sees it play out every week on BBC Radio 4.Farzana - founder of Curzon PR, CIPR president, Oxford Saïd Business School resident PR expert, and co-host of BBC Radio 4's When It Hits the Fan - joins PR in the Real World to explore why this is the most consequential moment in PR's history.She unpacks AI's real impact on the profession, why PR professionals are 'diagonal thi...

How do I get in touch with PR in the Real World?

PR in the Real World is hosted by Tony Garner. Its publicly listed emails are tony@vivapr.co.uk, lisa@vivapr.co.uk, and info@vivapr.co.uk. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for PR in the Real World?

The publicly listed emails for PR in the Real World: tony@vivapr.co.uk, lisa@vivapr.co.uk, and info@vivapr.co.uk.

How many listeners does PR in the Real World have?

Podseeker estimates PR in the Real World reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for PR in the Real World?

PR in the Real World typically books industry leaders. Typical guest background: Senior experience in public relations, corporate communications, corporate affairs, marketing, journalism, behavioral science, or a related specialist field, supported by notable organizational responsibility or demonstrable campaign results. Common among recent guests: Leadership of communications or corporate affairs functions; Delivery of measurable PR, public affairs, or behavior-change campaigns; Experience handling major organizational, regulatory, or reputational challenges. Recent guests include Nik Pearson, Shayoni Lynn, and Richard Slater.

How hard is it to get booked on PR in the Real World?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does PR in the Real World cover?

Recent episodes cover Public Relations, Communications, Media Relations, Corporate Affairs, and Marketing. Pitch an idea tied to one of these topics and mention a recent episode.