PR Future, the USC Center for Public Relations Podcast

Publicly listed emails

usccpr@usc.edu

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A Quiet Shift: The Reshaping of Corporate Communication.

September 29, 2026

Fred Cook, David Michaelson, Ada Li, and Matt Wang discuss “A Quiet Shift,” a study from the USC Annenberg Center for Public Relations that examines how a more polarized environment is reshaping corporate communication. The report draws on insights from PR professionals around the world, along with perspectives from senior communication leaders, to explore how the profession is adapting to this environment. Production Credits A production of the USC Annenberg Center for Public Relations at ...

How GEO is changing the PR Industry

April 15, 2026

The future of search is here, and it's being rewritten by AI. In this episode, host Fred Cook sits down with Michael Sullivan and Lindsey Bastani from We. Communications to unpack the rise of Generative Engine Optimization (GEO), the new frontier that every brand, marketer, and PR agency needs to understand. As AI search engines reshape how people discover information, Michael and Lindsey break down what GEO is, why it's growing so fast, and what it means for the way businesses communicate ...

Inside Hollywood PR: A Conversation with Simon Halls

December 01, 2025

GuestSimon Halls — Co-Founder, Apex Public Relations; USC alum; one of the most influential entertainment publicists working todayHost: Fred Cook, Director, USC Center for Public RelationsDiscussion BreakdownIntroduction to Simon’s Career — 0:00From USC to Warner Bros: A Non-Linear Start — 1:07Launching McDonald’s in Russia & Early Global PR Lessons — 3:16Returning to the U.S. and Joining Golin — 5:42Founding an Agency Before 30 (and Signing Future Icons) — 7:30Scaling to PMK & Building a Glo...

How do I get in touch with PR Future, the USC Center for Public Relations Podcast?

PR Future, the USC Center for Public Relations Podcast is hosted by Fred Cook. Its publicly listed email is usccpr@usc.edu. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for PR Future, the USC Center for Public Relations Podcast?

The publicly listed email for PR Future, the USC Center for Public Relations Podcast: usccpr@usc.edu.

How many listeners does PR Future, the USC Center for Public Relations Podcast have?

Podseeker estimates PR Future, the USC Center for Public Relations Podcast reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for PR Future, the USC Center for Public Relations Podcast?

PR Future, the USC Center for Public Relations Podcast typically books industry leaders. Typical guest background: Senior communication executives (agency leadership, board/advisers), respected PR/strategic communication practitioners, and occasional subject-matter experts from academia; credibility tied to industry research, ethics, AI in communications, and/or category-specific PR practice (e.g., entertainment). Common among recent guests: Founder/co-founder or C-suite/leadership role at a PR/communications firm; Major client or campaign leadership (especially in high-visibility sectors like entertainment); Authorship or participation in industry research/reports (e.g., global relevance/reporting work). Recent guests include Lindsey Bastani, Michael Sullivan, and Simon Halls.

How hard is it to get booked on PR Future, the USC Center for Public Relations Podcast?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does PR Future, the USC Center for Public Relations Podcast cover?

Recent episodes cover Public Relations, Strategic Communication, Ai Ethics, Media Relations, and Crisis Communications. Pitch an idea tied to one of these topics and mention a recent episode.