Power of Ten with Andy Polaine

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S5 Ep4: Josh Clark & Veronika Kindred - Sentient Design

June 09, 2026

My guests in this episode are Josh Clark and Veronika Kindred, co-authors of the book, Sentient Design: Crafting Intelligent Interfaces with AI, published by Rosenfeld Media.Our conversation ranged across the history of interaction design (Zork, MUDs, branching narratives), Josh and Veronika's "four postures" of AI systems (tools, chat, agents, co-pilots), the dangers of leaning too hard on physical metaphors, the idea of "casual intelligence" as a counter to AI maximalism, and the responsibi...

S5 Ep3: Martin Dowson – Service Design & Lobsters

May 04, 2026

My guest in this episode is Martin Dowson, a design and transformation leader who’s passionate about elevating the role of design as a strategic force for business growth.With over two decades of experience across Financial Services, Telcos, Media, and more. He’s built and led design teams, established Centres of Excellence, and guided organisations through complex transformations that align design with commercial outcomes.Martin went from reading our service design book hoping to solve a log...

S5 Ep2: Joel Bailey – The Role of AI in Social Media Management

March 25, 2026

My guest in this episode is Joel Bailey, product and service director at Arwen.ai, a four-year-old marketing technology startup that uses AI to help brands to manage and moderate their social media comments at scale.Joel brings 25 years of experience working in service design roles, leading change and building new stuff for a diverse range of organisations. We talked about his journey into Service Design, Service Design and AI, navigating AI and social media, the future of design and much mor...