Pet Boss® Podcast with Candace

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245: SEO is Changing. Meet AEO and Why Your Pet Business Should Care

July 18, 2026

The way your customers search has changed. Not gradually. Dramatically. And most indie pet businesses haven't noticed yet. A year ago, if someone's dog had itchy skin, they'd Google "best dog food for itchy skin" and scroll through 20 links. Now? They're asking ChatGPT, Gemini, Claude, or Perplexity the same question in a conversation: "My seven-year-old Labrador has itchy skin and keeps licking his paws. I think it's food-related. I want a locally owned pet store near me that actually unde...

244: Sale Secrets: A $3,000+ in Extra Revenue Story And How You Can Replicate It

July 11, 2026

July has always been known as one of the slower retail months so Candace made a strategic decision: go big or go home. Dante and Dory's threw a patriotic pet sale from Friday, July 3rd through Monday, July 6th. The result? $3,000 more in sales than Memorial Day weekend (about a month earlier), driven by 100 additional transactions. This episode is a complete behind-the-scenes walkthrough of how she planned it, executed it, and what she learned - plus strategies you can apply to your own hol...

243: 250 Years of Change: Why Adaptation Wins (And What It Means for Your Business)

July 04, 2026

It's July. America just turned 250. And Candace is pulling a powerful thread through this month's focus in Pet Boss Nation: Work Smarter, Earn More, Adapt Faster. In 250 years, this country has survived wars, depressions, booms, the Industrial Revolution, the rise of the automobile, the telephone, the internet. Entire industries disappeared. Entire industries that didn't exist a generation ago became the backbone of the economy. The pattern? The businesses that lasted weren't the ones who ...