Not Your Average Financial Podcast™

Mark Willis, Holly Bach

hello@nyafinancialpodcast.com

For verified host and producer emails, sign up to view.

Booking Overview

A financial-planning education podcast focused on financial sanity, life insurance, policy risk, and practical money decisions, with mostly host-led episodes and occasional external interviews. Suitable pitches include financial planners, insurance specialists, and practitioners who can connect discipline or decision-making to personal finance; booking difficulty appears low because the show features accessible professional guests rather than high-profile public figures.

Metrics

Episodes: 300

Frequency: Weekly

Rating: 4.7/5.0

Estimated listeners: 1k-10k

Gender skew: Neutral

Location: USA

YouTube: 1.2k subscribers

Contact Information

hello@nyafinancialpodcast.com

For verified host and producer emails, sign up to view.

Host

Mark Willis - Certified Financial Planner and co-host focused on financial planning education.

Holly Bach - Co-host of the financial planning podcast.

Booking Intelligence

Booking Requirements

low
Typical Credentials:  
Practitioner-level expertise in financial planning, insurance, money management, or a distinctive professional discipline that can be connected to financial decision-making.
Required Achievements:  

Recent Guest Discussions

Phil Smith - Kung Fu Mastery, Discipline, Foundational Principles, Versatility, And Connections Between Mastery And Money.

Recent Topics

Financial Planning, Life Insurance, Wealth Management, Personal Finance, Retirement

Episodes

Here's the recent few episodes on
Not Your Average Financial Podcast™
:

Episode 465: Client Spotlight: Bank On Yourself® for Creatives: Building a Music Empire with Janet Kuester

July 31, 2026

In this episode, we ask: How can you make your side hustle the main event, without money stress? Who is Janet Kuester and how did she grow the Music Connection to hundreds of students? What did Janet do with her Bank On Yourself® type whole life insurance policy? What is a music activist? What did...

Episode 464: IUL Scams and Pitfalls Exposed – Backtested Illusions vs. Real Guaranteed Growth

July 24, 2026

In this episode, we ask: What has been marketed as a shiny solution? Why is the agent pushing this hard? What’s the rub? What conclusion has Mark come to after seeing clients who have been burned by this? What are the numbers? Do you want efficiency? Do you want control? Do you want safety? What...

Episode 463: True Crime! Nascar Legend Kyle Busch’s IUL Lawsuit and Death Exposed

July 17, 2026

In this episode, we ask: Why do indexed universal life (IUL) policies so often fail? How about a high profile example? What about a straight-forward, guaranteed approach? Why are IUL policies structured to shift massive risk onto you, the policy holder? What is the real culprit here? What gets more expensive as you age? What...

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