Navigating Sports Business

AJ Maestas

julie@nvgt.com

For verified host and producer emails, sign up to view.

Booking Overview

Interview-led sports business show focused on decision-makers in sports and entertainment, typically featuring league and team executives, owners, CMOs, marketers, founders, and other senior industry leaders. Credible pitches include sports executives, sponsorship and consumer-insights leaders, sports and entertainment brand marketers, founders, and elite athletes with substantial business ventures; booking difficulty is high because the show targets prominent industry figures.

Metrics

Episodes: 292

Frequency: Weekly

Rating: 4.8/5.0

Estimated listeners: 1k-10k

Gender skew: Unknown

Location: USA

Contact Information

julie@nvgt.com

For verified host and producer emails, sign up to view.

Host

AJ Maestas - Founder and CEO of Navigate, a sports and entertainment research and consulting firm.

Booking Intelligence

Booking Requirements

high
Typical Credentials:  
Senior executives, owners, CMOs, leading marketers, founders, and other established decision-makers in sports and entertainment; former elite athletes with significant business or leadership roles are also a fit.
Required Achievements:  
Executive leadership of a professional sports league, team, or major entertainment organization, Leadership of prominent brand marketing, sponsorship, or consumer-insights programs, Founding and scaling a sports or entertainment company, National or international elite athletic achievement

Recent Guest Discussions

Radhika Duggal - MLS Brand Strategy, Consumer Research, Stakeholder Feedback, Competitive Analysis, And Creating An Inclusive Fan Experience.

Eddie Lewis - TOCA Soccer’s Business Model, Youth Sports, Soccer Infrastructure, MLS Partnerships, International Expansion, And Lessons From A Professional Playing Career.

Recent Topics

Sports Business, Sports Marketing, Sponsorship, Sports Management, Branding

Episodes

Here's the recent few episodes on
Navigating Sports Business
:

148. Navigate's SBJ BIS Workshop - A Study in Fan Friction

July 08, 2026

For this year's brands-only workshop at SBJ BIS - Navigate's custom insights team conducted a robust study of sports fans and where they perceive friction points in the fan experience. Ally Corbin presented the findings along with Navigate's recommendations for brands looking to build relevance and affinity through sponsorship.   She joins AJ Maestas to discuss her presentation and other key learnings from the workshop.   We've created an interactive dashboard based on the study's data. You c...

Highlight: Radhika Duggal - MLS

July 01, 2026

"Our primary brand value, the thing that people choose us for...is about fun and entertainment."   Radhika Duggal – CMO of Major League Soccer – on how MLS used consumer research, stakeholder feedback, and competitive analysis to define its brand.   She explains why creating a fun, inclusive experience is at the heart of the league's identity.   Listen to the full episode here: https://nvgt.com/podcast?ppplayer=1e977ebc536a4f7840f232ca6e253547&ppepisode=0485ea629690be3624d73b7eee3a7873   For ...

147. Eddie Lewis - TOCA Soccer

June 24, 2026

Eddie Lewis - Two-time World Cup player for the U.S. and founder of TOCA Soccer - is changing the way that young soccer players train, while simultaneously building soccer's answer to Topgolf. He shares how he balances both objectives domestically and his plans for international expansion.   Timestamps: 1:50 - TOCA's Elevator Pitch 5:55 - TOCA Soccer vs. TOCA Social 8:15 - Youth sports 12:55 - The infrastructure of American soccer 16:50 - MLS Partnership 18:40 - International expansion 22:00 ...

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