More Cheese Less Whiskers

Dean Jackson

mclw@deanjackson.com

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Booking Overview

This podcast helps business owners apply an “8-Profit Activators” framework to generate clients more predictably. Guests (and the host’s own breakdowns) focus on practical marketing, pricing, and messaging systems that improve conversion over time.

Metrics

Episodes: 268

Frequency: Weekly

Rating: 4.7/5.0

Estimated listeners: 1k-10k

Gender skew: Male

Location: USA

Instagram: 949 followers

Contact Information

mclw@deanjackson.com

For verified host and producer emails, sign up to view.

Host

Dean Jackson - The host helps business owners and entrepreneurs apply the 8-Profit Activators to their businesses and explores which mindsets grow or slow a business. He also shares frameworks and examples for pr...

Booking Intelligence

Booking Requirements

medium
Typical Credentials:  
Business owners/entrepreneurs and operators who have measurable experience applying marketing/sales systems (often in direct-response or online conversion) to generate high-value transactions; occasionally political candidates who translate marketing frameworks into campaign strategy.
Required Achievements:  
Built a client-generation or lead-conversion approach tied to measurable revenue outcomes, Successfully sells high-ticket products using qualification/messaging mechanisms (e.g., video-first), Demonstrated strategic results that can be explained as marketing “activators” in practice

Recent Guest Discussions

Ross Thiebaud - Selling A Six-figure Product Online; Video-first Qualification; A Nine-word Email; Revenue Per Unconverted Prospect.

Joey Osborne - Applying Marketing Principles To Winning An Election; Persuadable Voters; Reaching Voters; Retargeting And Campaign Marketing Tactics.

Recent Topics

Marketing, Sales, Entrepreneurship, Conversion, Pricing

Episodes

Here's the recent few episodes on
More Cheese Less Whiskers
:

Ep270: Selling a Six-Figure Product Online with Ross Thiebaud

June 07, 2026

Today on the More Cheese Less Whiskers podcast we're talking with Ross Thiebaud who sells metal roofs that run anywhere from $50,000 to $200,000, and he does almost all of it online. No salesman in the home. No three-hour kitchen-table wrestling match. A husband and wife watch a video in the comfort of their own home, answer a few questions built right into it, sleep on it, and then get on a 15-minute call where all that's left to talk about is the price. I love the elegance of it. By the t...

Ep269: Watching the Activators in Action

January 18, 2026

Today on the More Cheese Less Whiskers podcast, I'm sharing a very different kind of conversation with my longtime friend Joey Osborne, who just announced he's running for U.S. Congress in the mountains of North Carolina. Joey's been an entrepreneur his whole life, someone who's always looking to fix broken systems. Now he's turning that problem-solving mindset toward politics, challenging a 20-year incumbent in his district. We talked about how the same principles we use in marketing apply ...

Ep268: Fundamentals of the 8-Profit Activators

December 28, 2025

The quiet week between Christmas and New Year is the perfect time to revisit the fundamentals that actually work. While everyone else is planning their "new year, new me" marketing experiments, you could be installing the only framework you'll ever need to predictably generate clients. In this episode, I want to share one of the early I Love Marketing episodes where Joe and I break down the 8 Profit Activators - the foundational system I've used to help thousands of businesses create vendin...

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