Marketing Your Business - Marketing Strategies for Business Owners

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267: Courses As We Know Them Are Over (Here's What Replaces Them) - Michelle Falzon

June 15, 2026

Michelle Falzon has been building courses and online programs since 1999, and she says the old model is finished: it's not changing, it's changed. In this episode she breaks down the shift from delivering information to delivering outcomes, the method she calls a guided journey, and why a client once cried when they finally got their result.   Michelle has worked behind the scenes on courses, memberships, and coaching programs for more than two decades. Her thesis: the job of a creator has mo...

266: He Saw 15,000 Leads a Week. So He Tore Everything Down - Ricardo Teixeira

June 08, 2026

Ricardo Teixeira ran 5 to 6 launches a year in Portugal (about 45 days each), then tore the whole model down and went evergreen. The surprise: his show-up rate went UP. In this episode he breaks down the evergreen pivot, the AI that calls every registrant the morning of day one, the sales team that turns a no into a 12K yes, and the mindset shift behind all of it. Ricardo built a business in Portugal around education and software and says he has helped thousands of entrepreneurs there. He ran...

265: If You Hate Selling, Let Your Clients Do It For You

June 05, 2026

Most people don't love selling. You avoid talking about your offer because you don't want to come across as that pushy, cheesy salesperson. So you stay quiet. And your best offers stay invisible. Here's the good news: the most powerful way to sell barely involves you at all. In this solo episode, Stu shares the moment that proved it. At a recent mastermind he co-hosted, a long-time client named Emily had one honest conversation about her experience. People leaned in, a little circle formed, a...