Marketing Your Business - Marketing Strategies for Business Owners

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278: Sold a $10,000 Offer Off ONE Email (Before It Existed) - Will Hamilton

July 13, 2026

Will Hamilton has built a tennis business since 2007, and the way he markets it is a playbook any creator can steal. In this episode he breaks down the $10,000 offer he sold out off one email, the order bump that converts a third of buyers, how comedy made him a sharper copywriter, and how he gets traffic without paying for ads. Will's core offers are situation-based Playbooks (a physical book with QR codes), an order bump that converts about a third of buyers, a low-cost subscription to 40-p...

276: Make Price Resistance Disappear With One Story

July 08, 2026

You know that moment. You share your price, and right away you can feel it: the resistance. The pushback. The pause before someone says they need to think about it. Now you're defending the number. You're explaining it. You're justifying it. All of it is tiring, because all you want is for people to see the value of what you built. I felt the exact opposite of that in a leather shop in Florence. I was there with my wife, my two kids, and my parents, on a trip we'd planned for months. Every ot...

275: The Messaging Change That Took Her From 2K to 400K Followers - Lisa K

July 06, 2026

Lisa K spent eight years stuck at about 2,000 followers. Then she changed her messaging and her content, and in twelve months went from 2,000 to over 100,000, and now past 400,000 across Instagram and Facebook. In this episode she breaks down the niche shift, the daily reel she makes in 15 minutes, what the algorithm actually rewards, and the simple funnel that made 15% of her income. Lisa K teaches people to use their intuition to make better decisions, with a spiritual, divine-guidance appr...