Making Sense of Martech

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hi@msompod.com

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What the Buck? Marketing Wins Each Season with the Bucks' Justin Price

October 07, 2026

Justin Price is the senior manager of multichannel marketing at the Milwaukee Bucks. He built the team's SMS program from scratch inside a legacy Marketo stack. The welcome journey delivers 104x ROI and a 38% conversion rate. Checkout abandonment runs 233x. Subscriber growth hit 455%. The team behind it is five people across five brands.This conversation covers how Attentive connects to Marketo through third-party middleware, why identity resolution is the next frontier, and what actually mov...

What Client-Side Wishes Agencies Knew with Courtney Tierney

September 30, 2026

Courtney Tierney spent years on the agency side telling brands what their CRM strategy should be. Now she's the one whose name is on the result. As director of CRM and customer engagement at Papa John's, she owns how the brand communicates with 42 million loyalty members across email, push notifications, SMS, and in-app channels. The gap between advising and owning is real, and this conversation gets into exactly where it shows.Before Papa John's, Courtney was the senior director of account p...

Consolidate vs. Best-of-Breed with Mindbody's Vinicius Rodrigues

September 23, 2026

"It shouldn't be consolidated or best-of-breed. I think it could be consolidated and best-of-breed." — ViniciusVinicius Rodrigues has spent his career arguing that fragmentation is a legitimate strategy, not a failure to consolidate. He also cut six figures in martech spend through consolidation. As head of marketing technology and operations at Mindbody, now part of Playlist, he manages the global martech stack across North America, EMEA, and APAC, three regions where almost nothing about ho...

The Campaign | A Marketing Podcast by 97th Floor · Medium booking difficulty · 100 - 1,000 listeners

How do I get in touch with Making Sense of Martech?

Its publicly listed email is hi@msompod.com. For guest bookings, the host or producer is usually the best person to reach. Podseeker helps you find direct host and producer contacts and pitch from your own inbox.

What is the email for Making Sense of Martech?

The publicly listed email for Making Sense of Martech: hi@msompod.com.

How many listeners does Making Sense of Martech have?

Podseeker estimates Making Sense of Martech reaches 100 to 1,000 listeners per episode. Only the publisher has exact numbers.

Who is an ideal guest for Making Sense of Martech?

Making Sense of Martech typically books industry leaders. Typical guest background: Experienced marketing-technology practitioners, marketing and operations leaders, independent industry creators, or specialists with firsthand implementation experience, measurable results, or substantial knowledge of marketing-industry practices. Common among recent guests: Led notable martech or artificial-intelligence implementations; Produced measurable business or operational results; Built a recognized industry platform, publication, or creator business. Recent guests include Elizabeth Martin, Phil Gamache, and Jonathan Harrop.

How hard is it to get booked on Making Sense of Martech?

Medium. Guests usually need solid credentials in the topic and an idea that fits the show.

What topics does Making Sense of Martech cover?

Recent episodes cover Martech, Marketing Operations, Artificial Intelligence, Digital Marketing, and Advertising. Pitch an idea tied to one of these topics and mention a recent episode.